Sampaling

Question 1

What is sampling

Answer 1

Involves the gathering of data fro a sample of respondents p, the results should be representative if the whole population

Question 2

What are the benefits of sampling

Answer 2

1) useful research insights
2) reduces risk and cost of the product
3) quick

Question 3

What are the cons of sampling

Answer 3

1) unrepresentative of the whole population
2) risk of bias
3) less useful in dynamic markets

Question 4

What is random sampling

Answer 4

Where each individual is chosen entirely by chance and has equal chance of being selected

Question 5

What is quota sampling

Answer 5

Population is first segmented into subgroups before a judgement is made on selecting respondents

Question 6

What is stratified sampling

Answer 6

Population is set into subgroups before respondents are randomly chosen within the subgroup