Online Retailing Flashcards
What is online retailing
The process of buying and selling goods and services over the internet
Also know as e-commerce and e-tail
What is a digital economy
An economy built on technologies.
What are the three main areas of a digital economy
1) supporting infrastructure
2) e-business
3) E-commerce
What is ten degree of competition
The number of s that exists within a market
How do business adopt to change
Offensive: try to increase sales or develop new markets
Defensive: try to maintain their market share
Mixture: do both
What is product innovation
When new technologies make it possible to create completely new products
What is process innovation
Using nee technology to improve production methods
How do you measure market growth
Change in size of market/ original size x100
