Sales transactions

Question 1

What is the basis of sales transactions (5)

Answer 1

1. Once the customer has entered the pharmacy, try to acknowledge their presence by making eye contact and smiling.
2. You might also want to greet them verbally. This will make you seem approachable.
3. Keep an eye on the customer and if it looks like they need assistance at any time, you can approach them and offer it – if the customer has to wait too long for help you might lose their custom.
4. The layout and display of the shop should be designed so that customers can clearly see popular or quick selling items.
5. Not all customers who want to buy something will ask you directly for help; some items such as condoms or pregnancy tests may be sensitive areas.

Question 2

What should you do when patients need some help with sales transactions (3)

Answer 2

1. You will need good product knowledge of medicines as well as other items you sell in your pharmacy; this may include advice, features and benefits of each product.
2. Ask them some questions, and when you are clear about what they need you can start to match their needs with the products you have on sale.
3. If you are left waiting while a customer is unable to decide on a product, kindly let them know you have to serve someone else, but be sure to go back to them later.

Question 3

What is link selling/second sales (2)

Answer 3

1. This is when you sell another product to the customer based on what they are already buying.
2. Once the person has agreed to buy the first item this would be the best time to suggest something else to go with it.

Question 4

How do you close a sale (3)

Answer 4

1. Maybe ask what size is required
2. how they would like to pay for their purchase?
3. Finally, always take payment in line with your company policies.