Sales revenue and costs Flashcards
sales volume
formula
the amount of sales expressed as number of units sold
sales revenue/selling price
sales revenue
formula
formula #2
amount of sales expressed as the total sum of money spent by customers
selling price X quantity sold
selling price X sales volume
revenue
formula
money coming in from selling of goods and services
selling price X quantity sold
fixed costs
variable costs
TVC formula
TC formula
costs that don’t change as a result of change in output in the short run
production costs which increase directly as output rises
variable cost per unit X output
FC+VC
average cost
formula
profit
semi variable costs
cost per unit of production
total cost/output
total revenue-total costs
costs that consist of both fixed and variable costs
ways to improve sales revenue
advertising
promotion
increased targeting
extend product range
extend distribution networks
develop relationships w custemors
ways to improve sales revenue
changing prices
adding complementary services/products
sales forecasting
prediction of future sales volume and trends often based on previous sales data
factors affecting sales forecasting
consumer trends
economic variable:
interest rates, employment, exchange rates, inflation
Competitors :
comp entering or exiting the market
will impact on market share and therefore sales
Changes in price and promotion
(e.g. what if a competitor lowers price or increases promotional activities?)
Competitor is better able to respond to consumer trends
Difficulties in sales forecasting
By definition the future is unknown and therefore uncertain
Changing external environment
Unpredictable events
Time frame
Past is not a clear indication of the future
Lack of perfect information
1)consumer income
2)consumer trends
3)economic growth
4)economic variables
5)extrapolation
6)forecasting
7)time series data
6) a business process, assessing the probable outcome using assumptions about the future
break even
- at this point….
break even output
contribution+formula: contribution per unit and total contribution
profit=
point at which a business is generating just enough profit to cover total costs
…TR=TC
output a bus must produce so that revenue covers costs
the amount of money left after variable costs have been subtracted from revenue
=selling price - variable cost
=total revenue - total variable cost OR unit contribution X numb of units sold
total contribution - fixed costs
break even=
margin of safety
formula
fixed costs/contribution
the range of output between the break even level and the current level of output, over which a profit is made
MOS = current output - break even output
limitations of break even analysis
1)assumes all output is sold
2)assumes unchanging market conditions
3)accuracy of data
4)non-linear relationships- eg cost of buying bulk, price of promotion
5)multi-product business-hard to allocate fixed cost for individual product + innacuracy risk
benefits of B.E.A
Allows businesses to calculate the minimum number of sales needed before starting to make a profit and therefore for see if a venture is viable
Can calculate the level of profit or loss at different levels
Can predict the outcome of changing variables
Provides a target
An integral part of a business plan when seeking to secure finance
Aids decision making