Sales Career Flashcards
Basic Sales Process?
1) Understand the Product
2) List who would buy the product
3) Gather leads in each of those categories
4) Schedule appointments
5) Research prospects
6) Prepare for the meeting
7) Pitch the product
8) Address objections
9) Close the Sale
10) Get Referrals
11) Follow Up
ABCs of Sales
ALWAYS Be Closing
The Key to a Sales Job
Confident Perseverance; “No”=”Next”
3 Steps to Getting the most money out of a sales Job
1) More Calls
2) Greater Success Ratio
3) Ask Closers to Upsell
3 Steps to making more calls than anyone else
1) Show up Early
2) Don’t waste time planning, just call all day
3) Stay there late
Why is Listening so Important in Sales?
You need to learn what is important to THEM. Ask Questions and listen attentively
Two components to every buying decision
NEED and EMOTION
Do they need what you are selling?
Can you leverage their emotions to pry them into it?
The attitude of a Salesman
MEDICAL DOCTOR: I examine the patient (ask questions), and offer a prescription (product) based on their symptoms (needs)
Maintaining Control
Write down everything you want to say in the phone call
Once you’ve closed the sale…?
STOP SELLING…
So not talk about the product or their needs.
You will talk yourself out of the sale
The Pareto Principal in Sales
80% of the Revenue comes from 20% of the closes. 80% of the total closes comes from 20% of the sales team. YOU NEED TO FOCUS ON THE SUCCESSFUL 80%
Scientific Method in Sales
Observe: what are the top sales people doing differently?
Hypothesis: If it works for them, it will work for me? (Copy them)
Experiment: Try it out, one change at a time,
Record: Track Changes in your success ratio
Evolve: If it works, add that skill to your call routine
Importance of Networking in Sales
You always want to make new friends who can give you referrals
F.U.J.I. in Sales
Fear of Loss
Urgency
Jones Effect
Indifference
Fear of Loss in Sales
Want to create a sense of limited SUPPLY for the client
Urgency in Sales
Want to create a sense of limited TIME for the client
Jones Effect in Sales
Any Client will want some form of “Competitive advantage” over the others
Steps in a Sales Pitch
1) Introduction
2) ‘Short Story’
3) Presentation
4) Assume the Sale
5) Rehash
Emotions that Drive Demand
Financial Stability (You can easily afford this)
Fear (You can’t afford NOT to have this)
Simplicity (This is the fastest no-hassel solution)
Popularity (Everyone else already has it)
The only two basic needs you build when selling someone a product (one or the other)
1) Need for Change (They do not like their current situation)
2) Need for Order (I want to maintain my current situation)
The only two basic “real product”s a client is interested in
Themselves (Money, Power, Growth) The world (Employees, Clients, the Planet)
Call to action for self-interested (ego motivated) advocates for change
with Keyword
“You need to REBEL! IF you want to make a change, this right-here-right-now is your opportunity.” (Make them uncomfortable by waiting) Keyword: REBEL
Call to action for mission-oriented (socially motivated) advocates for change
with Keyword
“You’re working to accomplish something great… People who accomplish great things are people who are willing to SACRAFICE. Are you ready to make a sacrifice that will effect more people than you can imagine… Please” Keyword: SACRAFICE
Call to action for mission-oriented (socially motivated) maintainers of order. with Keyword
“There’s nothing wrong with success. But you must PROTECT your progress. You’ve achieved so much and you owe it to these people to PROTECT that progress… Please” Keyword: PROTECT
Call to action for self-interested (ego motivated) maintainers of order. with Keyword
“Right now you enjoy a great deal of power in the present, and I respect that… But if you want to secure that same power for the future… You need to CLIAM it. Are you ready to claim your future?” Keyword: claim.
The Sales Funnel
Within Market>Target Market>Leads>Prospects>Buyers>Customers
Market Research in the Sales Funnel
Discovering what kinds of people within your market should be your target market.
Sales Prospecting in the Sales Funnel
Identifying Leads within your target market
Sales Calls in the Sales Funnel
Reaching out to the leads to identify which ones really might be prospects
Closing the sale in the Sales Funnel
Makes the Prospects Commit by making a purchase
Fulfilling an Order in the Sales Funnel
Turns buyers into actual customers
People “Within our Market”
Anyone capable of making this purchase
People “Within Target Market”
Anyone who fits the description of the people who buy the product most often
Sales Leads
People in the target market that you believe would be interested if contacted
Sales Prospects
Leads that have expressed interest once contacted
Buyers in Sales
Prospects with whom you have closed the deal
Customers in Sales
A buyer for whom the order has been fulfilled
Leading a Sales Team
1) Go out of your way to congradulate others on their closes and achievements
2) Share information that they might find useful
3) Provide constructive criticism
Psyching yourself into sales
“I’m gonna have some fun with this”
“I’ve so got this”
“Yes means a high close ratio. No means more calls per hour… It’s a win-win”
Celebrate after hearing the “Yes” everyone should know. Make it a big deal.
Call order strategy
Order Leads from least to most likely so that the next call has a better chance than the last
Sending Sales Material
Generally want to send an email to go allong with the call.
Always have a link at the ready.
Optimum time for sales calls?
2:00pm They’re in the office and full from lunch
Importance of your voice in a sales call
It’s all they have
Speak Clearly
Use Enthusiasm
Crafting the best initial sales email
1) Personal- Know the name of the owner and their situation
2) Reminder-Send a link
3) Keep it short
4) Leave contact information