Sales and Marketing Roles/Clients

Question 1

CEO

Answer 1

the BIG boss

Question 2

CMO : Chief Marketing Officer

Answer 2

establishes brand platform and messaging tools including digital software, deliverables and strategy to drive customers to the company sales funnel

Question 3

CSO : Chief Sales Officer

Answer 3

ensures that inventory of good and services are available and manages the final transaction and follow up (compliments and complaints)

Question 4

CDD : Creative Design Director

Answer 4

visual artist who creates story that is injected into various channels (social media, newsletters, web, events)

Question 5

MSA : Marketing and Sales Associate

Answer 5

administrative assistant who completes the day-to-day details of sales and marketing strategy

creative suggestions are funneled up to the officers who review then build strategy for the MSA to execute