Sales and Marketing Definitions Flashcards
Marketing and Sales
marketing is the process of geting people interested in the goods and services a company offers; sales are all the activities that lead to completion and review of the financial transaction.
creative design
making an idea into a visual solution to fulfill a stated need
creative design director
identified person (either employed or contractor) who has final decision making on visual solutions related to the public on behalf of the company
website analytics
measurement, collection, analysis, and repoting of web data to understand and maximize web usage. Can be used as market research and to assess /improve website effectiveness
target market/target audience
a particular group of consumers at which a product or service is aimed
brand platform
corporate image built from a set of associations customers make with the company
customer relationship management (CRM)
a process (often software) in which a business administers its interactions with customers using data analysis to study large amount of info (including contact info.)
physical deliverables
a quantifiable good or service that must be provided upon the completion of a project (e.g. flyer, graphic, PDF, etc)
project
an action/endeavor that is carefully planned to achieve a particular aim
project management
process of leading the work of a team to achieve goals and meet success criteria at a specified time
email marketing
act of sending a commercial message using email to share ads, request business or solicit sales/donations
social media
websites and digital applications that enable users to create and share content or participate in social networking
social networking
the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.
social content
anything that someone has posted or shared with others
content marketing
methods by which businesses or individuals use their social content to attract and retain customers/followers
copywriting
persuasive writing
social media copywriting
creating social content that stands out and speaks directly to what your audience wants and persuades sales from your ideal customer
search engine optimization (SEO)
optimizing websites to increase organic (unpaid) traffic from the search engine results page
SEO analytics
collecting data pertinent to acquiring engaged organic traffic
website
a set of related web pages located under a single domain name
white label marketing
reselling marketing services created by another company under your brand
marketing reseller program
agreement allowing a company to “white label” a product and offer it to their customers as their own
newsletter
a bulletin issued periodically to the members of a society, business, or organization
post
something shared or published on social media
digital advertising
form of marketing and advertising using the internet to deliver promotional marketing messages to consumers in every stage of the buying funnel and moving them from one state of the funnel to the next; from awareness to purchase
digital marketing campaign
an online strategy with the goal of promoting a business prodcut or servy by increasing engagement, traffic, and conversions
digital engagement
interacting with people to win serve, and retain them as customers
digital traffic
term used to refer to visits (entry and exit) from internet users to a website
direct traffic
visitors who visit by typing the URL into the browser, links in bookmarks, linked favorites, untagged links in emails, or links in documents that don’t include tracking variables (e.g. PDFs or Word docs)
organic traffic
visitors referred by unpaid search engine listing
referral traffic
visitors referred by links on other websites
social traffic
visitors referred by links on social media
paid traffic
sending visitors to your website uing search engine marketing & SEO
social media management
a combination of scheduling, posting, and monitoring responses to posts
reputation management
efforts to influence what and how people think of a brand or person when viewed online; shaping public perception about a person or business.
