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Sales and Marketing > Sales and Marketing Definitions > Flashcards

Sales and Marketing Definitions Flashcards

1
Q

Marketing and Sales

A

marketing is the process of geting people interested in the goods and services a company offers; sales are all the activities that lead to completion and review of the financial transaction.

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2
Q

creative design

A

making an idea into a visual solution to fulfill a stated need

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3
Q

creative design director

A

identified person (either employed or contractor) who has final decision making on visual solutions related to the public on behalf of the company

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4
Q

website analytics

A

measurement, collection, analysis, and repoting of web data to understand and maximize web usage. Can be used as market research and to assess /improve website effectiveness

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5
Q

target market/target audience

A

a particular group of consumers at which a product or service is aimed

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6
Q

brand platform

A

corporate image built from a set of associations customers make with the company

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7
Q

customer relationship management (CRM)

A

a process (often software) in which a business administers its interactions with customers using data analysis to study large amount of info (including contact info.)

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8
Q

physical deliverables

A

a quantifiable good or service that must be provided upon the completion of a project (e.g. flyer, graphic, PDF, etc)

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9
Q

project

A

an action/endeavor that is carefully planned to achieve a particular aim

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10
Q

project management

A

process of leading the work of a team to achieve goals and meet success criteria at a specified time

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11
Q

email marketing

A

act of sending a commercial message using email to share ads, request business or solicit sales/donations

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12
Q

social media

A

websites and digital applications that enable users to create and share content or participate in social networking

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13
Q

social networking

A

the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

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14
Q

social content

A

anything that someone has posted or shared with others

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15
Q

content marketing

A

methods by which businesses or individuals use their social content to attract and retain customers/followers

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16
Q

copywriting

A

persuasive writing

17
Q

social media copywriting

A

creating social content that stands out and speaks directly to what your audience wants and persuades sales from your ideal customer

18
Q

search engine optimization (SEO)

A

optimizing websites to increase organic (unpaid) traffic from the search engine results page

19
Q

SEO analytics

A

collecting data pertinent to acquiring engaged organic traffic

20
Q

website

A

a set of related web pages located under a single domain name

21
Q

white label marketing

A

reselling marketing services created by another company under your brand

22
Q

marketing reseller program

A

agreement allowing a company to “white label” a product and offer it to their customers as their own

23
Q

newsletter

A

a bulletin issued periodically to the members of a society, business, or organization

24
Q

post

A

something shared or published on social media

25
Q

digital advertising

A

form of marketing and advertising using the internet to deliver promotional marketing messages to consumers in every stage of the buying funnel and moving them from one state of the funnel to the next; from awareness to purchase

26
Q

digital marketing campaign

A

an online strategy with the goal of promoting a business prodcut or servy by increasing engagement, traffic, and conversions

27
Q

digital engagement

A

interacting with people to win serve, and retain them as customers

28
Q

digital traffic

A

term used to refer to visits (entry and exit) from internet users to a website

29
Q

direct traffic

A

visitors who visit by typing the URL into the browser, links in bookmarks, linked favorites, untagged links in emails, or links in documents that don’t include tracking variables (e.g. PDFs or Word docs)

30
Q

organic traffic

A

visitors referred by unpaid search engine listing

31
Q

referral traffic

A

visitors referred by links on other websites

32
Q

social traffic

A

visitors referred by links on social media

33
Q

paid traffic

A

sending visitors to your website uing search engine marketing & SEO

34
Q

social media management

A

a combination of scheduling, posting, and monitoring responses to posts

35
Q

reputation management

A

efforts to influence what and how people think of a brand or person when viewed online; shaping public perception about a person or business.

Sales and Marketing (3 decks)

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