SAC 2 KSS

Question 1

Controlled Experiment

Answer 1

Investigation of the relationship between one or more IV’s on a DV, controlling all other variables
Adv: Follows strict procedure that reduces EV’s and CV’s
Disadv: Highly controlled setting may influence participants’ behaviours

Question 2

Simulation

Answer 2

Involves using a model to study the behaviour of a real or theoretical system
Adv: Can collect data without risking health or safety of participants
Disadv: May involve artificial environments which alter participants’ behaviours

Question 3

Qualitative data

Answer 3

Data that describes the changes in the quality of something
- participants may be able to elaborate or explain thoughts/feelings
- more difficult to summarise and analyse

Question 4

Quantitative data

Answer 4

Data collected systematically and presented in numerical form
- easy to summarise and analyse
- participants usually cannot elaborate or provide extra info on responses

Question 5

Objective data

Answer 5

Data that is observable, measurable and verifiable
- less prone to bias
- Some behaviour/mental process cannot be directly observed or measured

Question 6

Subjective Data

Answer 6

data that is based on personal opinion, interpretation or judgement
-provides info on mental processes or behaviours that are difficult to observe or measure
- more prone to bias