S7: Product Development Flashcards
1
Q
What is the ACCORD model?
A
Model for product development
2
Q
What is Advantage?
A
Benefits superior to what it supercedes
3
Q
What is Compatibility?
A
Consistent w/ existing values, experiences, needs
4
Q
What is Complexity?
A
Difficult to understand and use
5
Q
What is Observability?
A
Results are visible/communicable to others
6
Q
What is Risk?
A
How risky is it? Costs as risk
7
Q
What is Divisibility?
A
May be tried on a limited basis
8
Q
What is the Bass Model?
A
A model that predicts the number of buyers of a product at time t based on coefficients of innovation and imitation
