1
Q
Who are the players in external market transactions?
A
Firm, Intermediary, Customer
2
Q
Who are the players in internal market transactions?
A
Firm (firm functions & intermediary functions), Customer
3
Q
What are the advantages of internal firm transactions from the firm’s perspective?
A
Governance
Specialized assets
4
Q
What are the advantages of external firm transactions from the firm’s perspective?
A
Intermediary Expertise
Scale and Scope
