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MGCR423 - Strategic Management > S19: Strategic Entrepreneurship > Flashcards

S19: Strategic Entrepreneurship Flashcards

1
Q

What is a pull market?

A

There is a need that triggers the development of a new product (how can we solve this problem)

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2
Q

What is a push market?

A

When R&D or technology advances cause the launch of a new product (what can we do with our solution)

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MGCR423 - Strategic Management (10 decks)

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