S1 - theory of behaviour Flashcards
what is consumer behaviour
consumer opportunities - set of goods they can afford to consume - budget constraints
Consumer preferences - set of goods that will be consumer - indifference curves
what is diminishing marginal rate of substitution
more of good x means the amount of y willing to give up to get x decreases
Rate at which a consumer is willing to substitute one good for another and maintain level of satisfaction
what are indifference curves
defines combination of two goods that give the same satisfaction
Higher is better
Slope downward and convex perfect substitutes are straight lines
Perfect complements are L shaped
Help explain individuals demand curves
Sum of all individuals = market demand curve
what is budget constraint
Budget set: PxX + PyY < M
Budget line: PxX + PyY = M
shows affordable combinations of X and Y
Slope of -Px/Py reflects relative prices and represents market rate of substitution
Rate at which one good may be traded for another in the market - slope of budget line
budget increase causes parallel outward shift
Price change alters budget slope
what is consumer equilibrium
consumption bundle that is affordable and yields the greatest satisfaction
Where the rate a consumer chooses to trade between goods x and y equals rate at which these goods are traded in the market
MRS = Px/Py
New equilibrium from price change depends on preferences: subs when price increase of x means more consumption of y, complements when increase in price of x means decrease in consumption of y