S1 - Fundamentals Flashcards
what is marginal analysis
Marginal analysis - changing a control variable for optimal benefits
objective is to maximise net benefit
Optimal economic decisions made at the margin
NB(Q) = B(Q) - C(Q)
Marginal benefit = change in total benefits arising from a change in managerial control variable
Marginal cost = change in total cots arising from a change on managerial control variable
Marginal net benefits = MB(Q) - MC(Q)
Maximise by increasing control variable to where MB = MC
Marginal net benefits would be 0 and nothing more can be gained by further changes in that variable
what is economics
the science of making decisions in the presence of scare resources
How to direct resources in a way that most efficiently achieves a managerial goal
Decision making process
what is the marginal principle
slope of a continuous function is the derivative or marginal value of that function
Marginal = derivative of total
When non linear
MB = dB(Q) / dQ
MC = dC(Q) / dQ
MNB = dNB(Q) / dQ
explain the marginal analysis graphs
Biggest vertical difference between C(Q) and B(Q) on graph is the maximum net benefit
Tangent to C(Q) and B(Q) is the marginal slopes MB(Q) and MC(Q)
Optimal level of a control variable Q
usually quantity Q
Maximum net benefits where MC(Q) and MB(Q) intersect
what is the derivative
slope of tangent line
At what rate will cost increase when you produce one more unit
Helps us know When to stop producing