S + 7: Design Thinking and Innovation

Question 1

innovation definition

Answer 1

Therotical concept + Technical invention + Commercial exploitation. Expoitation of new ideas

Question 2

Where can innovation occur?

Answer 2

Anywhere. In the product itself, manufacturing process, materials used, environmental impact etc

Question 3

Incremental vs Radical Innovation

Answer 3

Incremental - small steps at frequent intervals

Radical - Large step changes in the way things are done

Question 4

4 types of innovations (Henderson-Clark model)

Answer 4

1) Architectural Innovation - changes in how componants are linked
2) Radical Innovation - new componants used in new ways
3) Incremental Innovation - small frequent steps
4) Modular Innovation - Innovation in products / componants going into the product

Question 5

Push or Pull?

Answer 5

Push = Pushed through from research to try and find an application in the market
Pull = Market has a need for innovation and oulls it through (identification of demand in the market)

Question 6

What does the rate of innovation depend on? An example of a market high innovation, and an example of one with low innovation

Answer 6

The intensity of competition for customers, and available funding. Low = building materials. High = Mobile phones / technology

Question 7

2 types of market changes

Answer 7

Cyclic - Fashion cycles, seasonal, economic boom / bust

Structural - Things won’t cycle back. Technological advancements (don’t go back o dial up internet)

Question 8

First mover advantage means price can be set hgh or low?

Answer 8

Price can be set at a premium. The reduce as competition increases or maintain price but improve product / add benefits.

Question 9

Waterfall / linear model (5 stages) and disadvantage

Answer 9

Concept
Design
Contruct
Test
Deploy

A delay anywhere means delay launch date.

Question 10

Parallel Tasks

Answer 10

Reduces Time.

BUT needs good communication

Question 11

How to address a problem with innovation (4 steps/questions)

Answer 11

Frist, define the problem
Is the problem accurately described?
Are there problems hidden within the big problem?
Identify the best information for the project

Question 12

Democratisation of Innovation

Answer 12

Innovation is no longer limited to to just the design department. All employees are expected to innovate.

Question 13

5 skills of an innovator

Answer 13

1) Questioning - Ask why and why not questions
2) Observing - Look for better ways of doing things
3) Networking - Meet people with similar ideas / interests
4) Experimenting - Gives data of what might happen in the future
5) Assosiating - Connect fields, problems and ideas (SCAMPER)