Rutherglen Muscat Business Flashcards
What types of producers comprise the production of Rutherglen Muscat?
A handful of family owned wineries, most of which belong to the Muscat of Rutherglen Network
Are the grapes used in Rutherglen Muscat estate-grown or purchased from growers?
The majority are estate-grown but some amount is purchased.
Fortified wines comprise what amount of Australia’s wine sales?
2%
Is demand for Australian fortified wines shrinking or growing?
Growing from a small base, specifically Asia (50% growth from 2016-2017) and Europe (11% growth). Domestic sales increased 1.4%, driven by an 8% increase in Rutherglen Muscat sales
What are the key export markets for Rutherglen Muscat?
China
UK
USA