Ross notes Flashcards
1
Q
What’s a great opening reference interview question?
A
“If I could give you exactly what you are searching for, what would it look like?”
2
Q
What are 4 great starting questions for business reference?
A
Would a company want its competitors to know
this?
Is this kind of data even tracked? If so, would a
company release it? For free?
Is there an alternate way to approach this question?
Look for sources, not just data
“Who cares about this kind of information” to
help identify sources.”
3
Q
What are the 4 Core types of business information?
A
Company information
Industry information
Investing/financial Information
Consumer information/business statistics
4
Q
What types of content are in the Core Four?
A
News/trade/academic articles Company and/or industry profiles Analyst reports consumer and marketing information International information Directory information Raw
