Databases

Question 1

Describe the database:

        Business Source Premier

Answer 1

1. General Business Database (contains information on public and private businesses)
2. Full text articles
3. Scholarly orientated
   Industry profiles and analysis from Datamonitor
4. Multi-page overviews by Datamonitor
   
   • company history
   • business description
   • major products
   • top competitors

Question 2

Describe the Database:

       ABI/Inform Trade (use rather than complete)

Answer 2

1. General Business Database (contains information on private and public businesses)
2. Full text articles
3. Latest industry news, product and competitive information and market trends for major industries
4. A lot like Business Source Premier but contains more newspapers

Question 3

Describe the Database:

          Hoovers

Answer 3

1. Public and Private company info (private company info more difficult to find)
2. Some full text
3. Offers company information for 40,000 companies
4. Basic records to 17 million + companies

Question 4

Describe the Database:

       LexisNexis Academic - Companies

Answer 4

1. Information to over 43 companies

2. Search on company name or ticker symbol

Question 5

Describe the Database:

         Local Market Audience Analyst

Answer 5

1. Use Internet Explorer
2. Especially useful for
   • uncovering new markets
   • estimating the buying power of customer segments and regions
   • target ideal customers at the local, regional, and national levels

Question 6

Describe the Database:

      MergentOnline/ValueLine

Answer 6

1. More financed orientated because they offer public company information for companies that sell and trade stock
2. Some full text
3. National and international company and industry information
4. Can create great, detailed, very professional looking reports on different company aspects

Question 7

Describe the Database:

              Standard and Poor's Net Advantage

Answer 7

1. Excellent industry information
2. Some full text
3. Comprehensive, detailed reports for marketing or investment assessment

Question 8

Describe the Database:

    Encyclopedia of Business Information Sources

Answer 8

1. Melissa’s go-to print reference when information no where to be found
2. Arranged like a regular encyclopedia with entries in alphabetical order, index in the back
3. Great for finding information on a small niche product