Roles and Development Flashcards
What are the three Roles of Communication and Media?
A: Political, Economic & Social
What role of communication provides information where political decisions of leaders and the public are based.
A: Political
What political role of communication entails that in a democratic society, people should be informed if they are to participate in the affairs of the government.
A: Disseminating information
What political role of communication is a function unheard in authoritarian societies. This refers to the role of the press as a check on the government.
A: Watchdog of the government
What role of communication requires the coordination of efforts by politicians on national and local levels, with the interests of the populace in projects that bring collective economic growth
A: ECONOMIC
What political role of communication entails that what people think about the government– program, policies administration, and other issues through editorials, columns, or commentaries.
A: Reflecting public opinions
why people are buying
A: Mass Consumption
global currency
A: Economic Education
budgeting
A: Financial Literacy
What political role of communication entails that in societies, mass media mobilizes public opinion in support of government programs.
A: Creating public opinions
Within a country, it refers primarily to the combination of political, economic, and social functions as instruments for national development.
A: Communication and Development
Provides entertainment through different films, radio, and television.
A: Entertaining a nation
Creates a sense of nationhood through creating a common culture.
A: Building a nation
Various strands woven into the social fabric, such as: trends (technology, slang, fashion, norms), songs (across genres), belief, superstitions, art (traditional, pop), personalities
A: Popular culture
What are the three social roles of communication?
A: Popular culture, building a nation, and entertaining a nation.
What role of communication which entails that mass media contributes to the (1) dissemination of information, (2) popularization of practices, and (3) cultural heritage
A: SOCIAL
what people buy
A: Advertising
In the Business of Media, it is an aspect of the fast spread of content due to the internet. if content is placed on the web, it becomes easy to use on different devices.
A: Spread of Digital Media
Globalization
The movement of media content around the world stands as a response to the current phenomena such as:
A: (1) media fragmentation, as well as (2) audience erosion.
_______ are woven into the public consciousness.
A: Roles
Development is integral to the roles and national progress.
A: True
Business and its primary goal to ________________.
A: constantly expand their reach.
In the Business of Media, The distributors intend to have many windows for their products, which encouraged the growth in convergence.
A: Distribution Windows
In the Business of Media, it refers to a company that holds several mass media firms in different media industries under its corporate umbrella.
A: Conglomeration
In the Business of Media, specifically Audience Fragmentation and Segmentation, it occurs when a mass media organization sets its sights on having an audience from one or more social segments.
A: Targeting
In the Business of Media, specifically Audience Fragmentation and Segmentation, refers to practices by which producers and distributors try to reach different types of people with tailored content.
A: Audience fragmentation
Various exhibition points is used by distributors generate revenues for a product (a movie theater, a newspaper, magazines a cable network)
A: Windows
