Role of the General Manager Flashcards
What is strategic management?
An ongoing process that evaluates and evolves a firm’s direction to create and sustain a competitive advantage.
What are the roles of a general manager?
Strategy formulation and implementation via assessing performance, setting direction, creating strategy, and implementing change
What are2 ways to assess firm performance?
- Organizational Health / Operating Performance
- Balanced scorecard
What are operating performance measures?
Quantitative measures of financial and market performance
What are organizational health measures?
Qualitative and quantitative measures of operating performance
What are the 4 quadrants of the organizational health/operating performance matrix?
- Desired state
- Complacent organization
- Troubled organization
- Crisis
What quadrant of the performance matrix are you in if you have high organizational health and operating performance?
Quadrant 1: Desired state
What quadrant of the performance matrix are you in if you have high organizational health and low operating performance?
Quadrant 2: Complacent organization
What quadrant of the performance matrix are you in if you have low organizational health and high operating performance?
Quadrant 3: Troubled organization
What quadrant of the performance matrix are you in if you have low organizational health and operating performance?
Quadrant 4: Crisis
What are the 4 questions of the balanced scorecard?
- Can we continue to improve and create value? Innovation/Learning
- What must we excel at? Internal
- How do customers see us? Customer
- How do we look to shareholder? Financial
How does the balanced scorecard work?
For each of the 4 areas, create key goals with leading and lagging measures attached to them. Data for the measures needs to be timely
What are some important points to ensure success of the balanced scorecard approach?
- Compensation of managers should be directly linked to the achievement of measures
- Must have ongoing support and involvement of senior management
What are the five types of quantitative financial indicators?
- Profitability ratios
- Liquidity ratios
- Financial leverage ratios
- Asset turnover ratios
- Other - dividends, cash flow
What are some examples of profitability ratios?
- Gross profit margin
- Return on assets
- Return on equity
- Earnings per share
Trend should be upward for these