Role of social media marketing

Question 1

Social media marketing (SMM)

Answer 1

refers to the process of gaining website traffic or attention through social media sites

Question 2

What is Paid Media

Answer 2

Audience is general consumers. Traditional advertising-print, television, radio, display, direct mail, paid search, retail/channel

Question 3

Owned Media

Answer 3

Audience is customers. Corporate website, campaign microsite, blog, brand community, Facebook fan page

Question 4

Earned Media

Answer 4

The audience is super fans. Word of mouth, Facebook comments, Twitter (@ mentions), review sites

Question 5

Seven myths of SMM

Answer 5

1. Social Media is just a fad
2. Social Media is just for the young
3. There is no return on SMM
4. SMM isn’t right for this business
5. SMM is new
   6.Social media is too time consuming
   7.Social media is free

Question 6

What are some unique aspects about SMM that differ from traditional marketing?

Answer 6

Control (traditional) versus contributions (SMM)
Trust building; be earnest
SMM is a unique combination of marketing creativity and technology