Goals and strategies

Question 1

What is a SMM plan?

Answer 1

An SMM plan details an organization’s social media goals and the actions necessary to achieve them.

Question 2

SMM planning cycle

Answer 2

Listen, set goals, define strategies, identify target audience, select tools, implement, monitor, tune. Repeat always adjust

Question 3

Listen and observe 5 stages

Answer 3

Listen to…
conversations about a brand or company
what people say about the competitors
what people say about the industry or category
for the tone of the community
different social media platforms and channels

Question 4

Key objectives of SMM include:

Answer 4

Provide customer service
Build brand awareness
build brand preference
Drive direct leads or sales
increase customer loyalty

Question 5

Valid metrics framework of how to build advocates

Answer 5

Exposure (opportunity to attend to content)
Engagement (interaction with content)
Influence (ability to change opinion or behaviour)
Impact (effect on the target audience)
Advocacy (suggest action to another user)

Question 6

Valid metrics framework

Answer 6

Exposure
Engagement
Influence
Impact
Advocacy

Question 7

8 C’s of strategy development

Answer 7

1. Categorize
2. Comprehend
3. Converse
4. Collaborate
   5.Contribute
   6.Connect
5. Community
6. Convert

Question 8

8 C’s of strategy development

Answer 8

1. Categorize social media platforms by target market relevancy
2. Comprehend:
3. Converse
4. Collaborate
   5.Contribute
   6.Connect
5. Community
6. Convert

Question 9

What is the leading purchase influence in 4 different countries?

Answer 9

word of mouth

Question 10

SMM plan should specify

Answer 10

a. Who is your target audience is and the audience characteristics
b. How you plan to interact with the audience
c. How you will measure the success or failure of your activities
d. How you will adjust to stay on track to meet your objectives

Question 11

Customer journey

Answer 11

Awareness, findability, reputation, conversion, advocacy