role of social influence Flashcards
1
Q
what is the minority influence process?
A
e.g pressure groups/anti-smoking lobbies and how they may convince the majority through consistency, commitment, flexibilty
2
Q
what is the snowball effect?
A
how smoking behaviour views on smoking change gradually over time
3
Q
what is conformity processes?
A
normative social influence / compliance the group norm among
4
Q
what is the obedience processes?
A
laws on smoking have changed e.g banning in public places
