Role of marketing

Question 1

Strategic role of Marketing

Answer 1

Develop a combination of strategies that can be used to maximise sales, increase brand awareness and improve customer satisfaction.

Question 2

Interdependence with other key business functions

Answer 2

The mutual dependence that the key business functions have on each other.

Question 3

Three approaches to marketing

Answer 3

Production, Selling, Marketing

Question 4

Production approach

Answer 4

A marketing approach that focuses on the production of goods and services.

Question 5

Selling approach

Answer 5

A marketing approach that emphasises selling because of an increased competition.

Question 6

Marketing approach

Answer 6

The marketing approach focuses on finding out what customers want - through market research - then satisfying that need.

Question 7

Types of markets

Answer 7

Industrial, Intermediate, Resource, Consumer,

Consumer is divided into: mass and niche.