Role of Marketing

Question 1

Recall the template for:
“strategic role of marketing goods and services”

Answer 1

Strategic is long-term
Long-term success can be achieved through marketing plan and marketing goals
Marketing plan provides template and control
Marketing goals - Profit Maximisation and Customer Orientation

Relate to Dawn
Lack of experience in foreign market - needs marketing plan and goals to provide direction and ambition

Question 2

Recall the template for:
“interdependence with other key business functions”

Answer 2

Operations create products so marketing can promote it
Finance provides adequate funds and sets budgets so marketing is effective but not excessive
HR recruits, trains, develops, and motivates employees to work under the sales force

Relate to Dawn
The frequent breakage of product could be addressed together with Operations and Finance over the design flaws and set funds to solve

Question 3

Recall the template for:
‘production, selling, marketing approaches”

Answer 3

Product approach - Production
Selling approach - Selling
Marketing approach - Selling with an orientation towards the customer
Societal marketing approach - Selling with an orientation towards the customer and concern over the society

Relate to Dawn
Adopt a societal marketing approach - modern

Question 4

Recall the template for:
“types of markets – resource, industrial, intermediate, consumer, mass, niche”

Answer 4

Resource
Industrial
Intermediate
Consumer
Mass
Niche

Relate to Dawn
Dawn is an industrial market; don’t be stupid you fucktard