Learn To

Question 1

Recall the template for:
“explain why goods and/or services are central to both marketing and operations”

Answer 1

Duties of Marketing concerning goods/services:
- Marketing mix: Promotion, Price, Product, and Place

Duties of Operations concerning goods/services:
- Make the good / provide the service

Relate to Dawn
Strong in Operations - high quality and made from Australian-grown soybeans

Weak in Marketing (Place / Distribution) - Frequent breakage of product during transportation

Question 2

Recall the template for:
“examine why ethical behaviour and government regulation are important in marketing”

Answer 2

Benefits of being Ethical are:
- Marketing and business opportunities
- Publicity
- Improve reputation and image
- Customer loyalty
- Grows customer-base
- Increase sales
- Appeals to ethically minded consumers
- Improve employment relations
- Attract investors and stakeholders
Most if not all of the opposite applies when a business is unethical

Advantages and disadvantages of Government Regulations
- Protect consumers and businesses
- Increase consumer trust and confidence in businesses; increase in sales
- Promotes competition and fair trade
- Encourages ethical behaviour

• Restricts business activity

Relate to Dawn
Assists sales
No reputation; fair trade and competition is good for underdog

Question 3

Recall the template for:
“assess why a mix of promotional strategies is important in the marketing of goods and services”

Answer 3

Explain the benefits of promotional strategies
- A mix of promotional strategies appeals / appears to a larger market
- Each promotional strategy has different benefits, using a mix will capitalise on each and every benefit

Relate to Dawn
No reputation
Promotional strategies gives brand recognition

Question 4

Recall the template for:
“evaluate the marketing strategies for a good or service”

Answer 4

• Branding
• Packaging

Total Product Concept

Features of a product:
Quality
Packaging/labelling
Design
Brand name
Guarantee and warranty
Exclusive features

Relate to Dawn
The branding of Dawn in a foreign market serves no purpose at the beginning
The packaging could be improved to protect the product

Question 5

Recall the template for:
“explain how globalisation has affected marketing management”

Answer 5

Marketing Approach to foreign market
- Standardised
- Customised

Global Pricing Strategies
- Customised
- Market-customised
- Standardised

Relate to Dawn
Dawn’s approach to foreign markets in its pricing strategy and marketing approach is pivotal to their success