RO94 Flashcards
1
Q
Components of visual identity
A
Name, logo, slogan
2
Q
Purpose of visual identity
A
To establish a brand and aid recogntion of that brand.
3
Q
Brand Values
A
The reason why a brand does what it does.
4
Q
Brand positioning
A
What makes the brand unique e.g. highest quality, cheapest price, unique feature
5
Q
House style
A
A set of rules for how documents are designed for a business
6
Q
5 principles of graphic design
A
1 Alignment 2 Repetition 3 Hierachy 4 Balance symmetry / tension 5 White space
