Rivion

Question 1

Levels of International Marketing

Answer 1

Domestic Marketing
Export Marketing
International Marketing
Global Marketing

Question 2

International management Philosophy

Answer 2

Ethnocentric Orientation
Polycentric Orientation
Regiocentric Orientation
Geocentric Orientation

Question 3

MCKINSEY 7S FRAME WORK

Answer 3

• Strategy
• Structure
• Systems style
• Staff
• Skills
• Shared values
  The first three elements are considered to be the hardware of successful management and as such can be implemented across international markets without the need to significantly adaptation. The other four aspects are the software of management and are affected by cultural differences. Often it is the management of these aspects of business that high light good or poor management. It is also theses aspects that provide a challenge for SME to fully be involved in a number of different countries.

Question 4

THE MAIN SILENT LANGUAGES

Answer 4

Friendship: The significance of trusted friends as social
insurance in times of stress and
emergency