Cheaper 3

Question 1

What are the components of culture?

Answer 1

Believes— these are mental and verbal process which reflect our knowledge and assessment of product or services
Values— these serve as guide line for what is appropriate or what is right or wrong
Customs—behavior that is generally acceptable in a particular society, more special in particular situation or major events like in funeral or marriage

Question 2

What are High and low context cultures

Answer 2

• Low context cultures – rely on spoken and written language for meaning. Senders of messages encode the words used to gain a good understanding of the intended message.
  High context cultures use and interpret more of the elements surrounding the message to develop their understanding of the message. In high context cultures the social importance, knowledge of the person and the social setting add extra information and will be perceived by the message receivers

Question 3

what is The role of internalization in economic generation

Answer 3

Increases home demand
Forengn exchange
Creation of wealth and Employment

Question 4

component s of culture

Answer 4

• Language
• Religion
• Aesthetics education
• values and attitudes
• Technology and material culture
• Social organization

Question 5

ASSUMPTIONS TO BE QUESTIONED BY INTERNATIONAL MARKETING MANAGERS

Answer 5

• Maslow’s Hierarchy of Needs is consistent across cultures
• The buying process in all countries is an individualistic activity.
• Social institutions and local conventions are similar across cultures
• The consumer buying process is consistent across cultures