Risk Management Flashcards
Refers to the mental, emotional, and behavioral ways that people experience the act of traveling.
Psychology Travel
– include those related to physical rest, sports participation, beach
recreation, relaxing entertainment and other motivations directly connected with health.
Physical motivators
– include the desire to know about other countries – their music,
art, folklore, dances, paintings, and religion.
Cultural motivators
– pertain to the desire to meet other people, visit friends
or relatives, escape from routine, from family and neighbors.
Interpersonal motivators
concern ego needs and personal development.
Status and prestige motivators
Realtionship of needs, wants…. in marketing
that a marketer should consider to attract customers.
To effectively achieve this target, the marketer
must anchor their products/ services to the timely needs, wants and motivate people.
necessary for an organism living to live a healthy life.
Needs
desire to posses or do something wish for.
Wants
reason for doing something, especially one that is hidden or not not obvious.
Motivates
The difference between a need and a want is awareness.
It is the duty of people involved in
marketing to convert needs into wants by making the individual aware of his needs and deficiencies.
occurs when an individual wants to satisfy a need.
Motivation
These three are the primary fundamentals in
marketing that a marketer should consider to attract customers.
needs, want, motivates
Two common reason:
- Escape and;
Change
travel’ to esacpe” or to relive tensions are statisfying the basic phsiological needs.
Physiological
travelling for health and recreation attempts to satisfying to satisfying ones needs.
Safety
two componets - that of self-esteem and that of esteem is shown in the desire to exhibit achievement, competence, and independence.
Esteem
the goal of leisure.
Self- aculatization
PHYSIOLOGICAL NEEDS
hunger, thirst, rest, activity.
SAFETY NEEDS
safety and security, freedom from fear and anxiety.
SOCIAL NEEDS
love, affection, giving and receiving.
SELF-ESTEEM
self-respect, and esteem from others.
SELF-ACTUALIZATION
personal self-fulfillment.
TO KNOW & UNDERSTAND –
acquiring knowledge.
Maslow needs and motivates:
Needs:
- Physiological
- Safety
- Belonging
- Esteem
- Self - actualization
Motivate:
- Relaxation
- Security
- Love
Achievements, status
TWO TANGIBLE BENEFITS OF THE RELATIONSHIP OF MASLOW’S HIERARCHY OF
NEEDS TO TRAVEL MOTIVATIONS
- Traveler is better understood and better motivated if she is recognized as a person consuming products and services.
- Tourism Products and services would be viewed as a necessity rather than a luxury.
Everyone is searching for change, according to a marketing research
Director Russ Johnson.
or people centered on self, are inhibited and un-adventuresome.
PSYCHOCENTRICS
is quite content to stay home.
a. The low-energy psychocentric
will take a tour that is completely arranged.
The high-energy psychocentric
or people having interest and attention on other persons, are highly curious
and thrive on stimulation and change.
ALLOCENTRICS
is still curious and adventuresome but foregoes/declines the more demanding schedule.
The low-energy allocentric
is the hiker, the biker, the driver; he prefers activities with high activity level.
The high-energy allocentric
are not particularly adventurous, yet they are not afraid to try new
experiences as long as these are neither too odd nor too challenging.
MIDCENTRICS
TWO MAJOR CLASSIFICATION OF TRAVELERS based on PURPOSE of TRAVEL
- BUSINESS TRAVELERS
- CONGRESS, CONVENTION or
CONFERENCE
the cost of the trip is shouldered by a company.
They are well-educated, rich, have high-level jobs and tend to fly often.
. REGULAR BUSINESS TRAVELERS
they
consist of 20% of business travelers.
BUSINESS TRAVELERS attending MEETINGS CONVENTIONS & CONGRESSES
involve members and nonmembers from more than two foreign countries,
INTERNATIONAL
have delegates coming from a continent such as North America, Europe or Asia.
CONTINENTAL
these are meetings organized by associations at the state, provincial or
regional level.
NATIONAL
these are conventions, conferences or meetings organized by the provinces, cities, municipalities, or locale barangays.
REGIONAL
a special type of business travel.
.INCENTIVE TRAVELERS
consist of people traveling for vacation or pleasure.
PLEASURE/PERSONAL TRAVELERS
they are better educated, have higher household incomes and are more likely to have professional and managerial positions.
RESORT TRAVELERS
families with parents aged 20-34 having preschool and/or grade-school children only.
JUNIOR FAMILIES
with parents aged 35-44 with grade school and/or high school
children only.
MID-RANGE FAMILIES
families with parents aged 45 or over with children who are of high
school age and older.
MATURE FAMILIES
clearly indicates that the population in developed countries is aging; these
are people who are fifty years of age and over, including the retirement age category.
THE ELDERLY
they take their vacations to fulfill their psychological, intellectual
and physical needs by giving them the opportunity to rest, relax, escape the routine pressures
of daily living, enjoy the naturalness of life and to express total freedom.
SINGLES & COUPLES
the major travel constraint. Less money means less travel.
lack of money
another inhibiting factor to tourist travel. The desire to
Lack of time
public places, hotels and travel centers cause people to prefer to remain in the
security of their neighborhood and home. public places, hotels and travel centers cause people to prefer to remain in the
security of their neighborhood and home.
Lack of safety and security
form of bad health or physical handicap may keep people at home.
Physical disability
inhibit travel. Parents with young children find it inconvenient and expensive
to go on holiday.
. Family commitments
mainly due to a preference to simply stay at home.
Lack of interest in travel
Some people do not want to travel because of fears of travel.
Fears of travel
those few lucky individuals, who get a holiday
Incentive tourists
who seek special medical treatment, which is only possible
away from home, make trips to other places
Health or medical touris
Tourists traveling with relation to business.
Business tourist
Tourists traveling to a particular place in another town, city or country for
further study
Education tourists
Adventure tourists look for some unusual or bizarre experience.
Adventure tourists
These types of tourists travel to experience the essence of assorted cultures,
such as art, or cultural festivals.
Cultural tourist
Nature-loving tourists, who love to go green.
Eco-tourists
Nature-loving tourists, who love to go green.
Eco-tourists
These tourists want to rejuvenate and revitalize with comfort, while enjoying a break from mundane routine of life
Leisure tourist -
Religious tourist travel to sites of religious significance.
❖ Religious tourist
These sorts of tourists either take active part in or just watch
sports events.
Sport and recreation tourists
This group of tourists is of young age and they travel with
minimum luggage and on a limited budget.
Backpacking or youth tourist
They nurture particular passion in different things like bird
watching, nature, fishing, food and wine or attending Book Fair.
Special Interest Tourist (STI)
simply tourism, that caters to a family – parents and children – traveling
together.
FAMILY TOURISM
tourism done during leave from school, during a year between high school
GAP TOURISM
it is a holiday taken by newly married couples.
HONEYMOON
the proportion of senior citizens in the population, defined in the
Philippines as those are 60 years and older,
SENIOR TRAVEL
there is a growing trend in the more developed countries for
women to stay single longer or to shun marriage altogether.
SOLO FEMALE TRAVEL
it is one that involves a certain amount of risk.
ADVENTURE TRAVEL
Is a subset of adventure tourism that involves travel to
dangerous places
EXTREME TOURISM
tourism that involves visits to areas with a history of horrific crimes,
slavery, genocide, torture, disasters, and accidents.
DARK TOURISM
also known as “Last Chance Tourism”. This involves travelling to places that are environmentally threatened, like the ice
DOOM TOURISM
Medical Tourism is tourism that “involves people
. MEDICAL & WELLNESS TOURISM
is tourism that is based on the cultural assets of a destination.
CULTURAL TOURISM
places with well-known religious rituals, or famous churches can be
developed into religious tourism sites.
RELIGIOUS TOURISM
destinations can also be determined by festivals, which could become
a hallmark event for a certain place.
FESTIVAL TOURISM
tourists seeks authenticity in their experiences will provide additional pressure for the preservation of historic (heritage) monuments, ethnic culture,
HERITAGE TOURISM
a special kind of leisure tourism spent on cruise ship.
CRUISE
a form of tourism that relies on experiences directly related
to natural attractions.
NATURE-BASED TOURISM
ravel to destinations for the sake of appreciating wild animals in
their natural habitats.
WILDLIFE TOURISM
form of sustainable tourism within a natural and cultural heritage area
where community participation,
ECOTOURISM
involves all tourist activities which take part in the rural areas.
RURAL TOURISM
based on the totality of attractions in the cities, such as buildings,
streetscapes, plazas, museums,
URBAN TOURISM
Places that suffer from deprivation
may pin their hopes on poorism.
POORISM/SLUM TOURISM OR GHETTO TOURISM
Sport tourism is travel to destinations for the purpose of watching or
participating in sports events.
SPORT TOURISM
gateway tourism happens in a border town or city.
GATEWAY TOURISM
