Risk Management Flashcards
Refers to the mental, emotional, and behavioral ways that people experience the act of traveling.
Psychology Travel
– include those related to physical rest, sports participation, beach
recreation, relaxing entertainment and other motivations directly connected with health.
Physical motivators
– include the desire to know about other countries – their music,
art, folklore, dances, paintings, and religion.
Cultural motivators
– pertain to the desire to meet other people, visit friends
or relatives, escape from routine, from family and neighbors.
Interpersonal motivators
concern ego needs and personal development.
Status and prestige motivators
Realtionship of needs, wants…. in marketing
that a marketer should consider to attract customers.
To effectively achieve this target, the marketer
must anchor their products/ services to the timely needs, wants and motivate people.
necessary for an organism living to live a healthy life.
Needs
desire to posses or do something wish for.
Wants
reason for doing something, especially one that is hidden or not not obvious.
Motivates
The difference between a need and a want is awareness.
It is the duty of people involved in
marketing to convert needs into wants by making the individual aware of his needs and deficiencies.
occurs when an individual wants to satisfy a need.
Motivation
These three are the primary fundamentals in
marketing that a marketer should consider to attract customers.
needs, want, motivates
Two common reason:
- Escape and;
Change
travel’ to esacpe” or to relive tensions are statisfying the basic phsiological needs.
Physiological
travelling for health and recreation attempts to satisfying to satisfying ones needs.
Safety
two componets - that of self-esteem and that of esteem is shown in the desire to exhibit achievement, competence, and independence.
Esteem
the goal of leisure.
Self- aculatization
PHYSIOLOGICAL NEEDS
hunger, thirst, rest, activity.
SAFETY NEEDS
safety and security, freedom from fear and anxiety.
SOCIAL NEEDS
love, affection, giving and receiving.
SELF-ESTEEM
self-respect, and esteem from others.
SELF-ACTUALIZATION
personal self-fulfillment.
TO KNOW & UNDERSTAND –
acquiring knowledge.
Maslow needs and motivates:
Needs:
- Physiological
- Safety
- Belonging
- Esteem
- Self - actualization
Motivate:
- Relaxation
- Security
- Love
Achievements, status
TWO TANGIBLE BENEFITS OF THE RELATIONSHIP OF MASLOW’S HIERARCHY OF
NEEDS TO TRAVEL MOTIVATIONS
- Traveler is better understood and better motivated if she is recognized as a person consuming products and services.
- Tourism Products and services would be viewed as a necessity rather than a luxury.
Everyone is searching for change, according to a marketing research
Director Russ Johnson.
or people centered on self, are inhibited and un-adventuresome.
PSYCHOCENTRICS
is quite content to stay home.
a. The low-energy psychocentric
will take a tour that is completely arranged.
The high-energy psychocentric
or people having interest and attention on other persons, are highly curious
and thrive on stimulation and change.
ALLOCENTRICS
is still curious and adventuresome but foregoes/declines the more demanding schedule.
The low-energy allocentric
is the hiker, the biker, the driver; he prefers activities with high activity level.
The high-energy allocentric
are not particularly adventurous, yet they are not afraid to try new
experiences as long as these are neither too odd nor too challenging.
MIDCENTRICS
TWO MAJOR CLASSIFICATION OF TRAVELERS based on PURPOSE of TRAVEL
- BUSINESS TRAVELERS
- CONGRESS, CONVENTION or
CONFERENCE
the cost of the trip is shouldered by a company.
They are well-educated, rich, have high-level jobs and tend to fly often.
. REGULAR BUSINESS TRAVELERS