Riptide Analysis: Representation

Question 1

1. What are women in the video repeatedly presented as?
   - What images of women do we see throughout the video?
2. What does the woman lip-syncing the lyrics originally conform to?
3. What other images do we see of women in the video?
   - Give an example of this.

Answer 1

1. Objects to be watched.
   - Disembodied.
2. Social norms of beauty and glamour associated with mainstream media texts.
3. Images of violence.
   - Knife stabbing female hand, gun being pointed off-screen.

Question 2

1. What 2 theorists/theories can we use to discuss representation in Riptide?
2. The video constructs a range of different ________ which the audience are invited to ________.
   - What does the video reject?
   - This is relevant to Gauntlett’s concept of what?
3. What does hooks say feminism is?
   - What do we have to consider about this when it comes to Riptide?

Answer 2

1. David Gauntlett - Identity Theory, bell hooks - Feminist Theory.
2. Stimuli, interpret.
   - Singular, straightforward messages.
   - Pick & Mix.
3. A struggle to end sexist/patriarchal oppression.
   - Whether it is part of the struggle or part of the oppression.