Rhetorical tecniques Flashcards
1
Q
Turn it around
A
argue that a apparent weakness (or strength) is actually no a weakness or strength, if you view it from a different perspective
- First the essay offer an example that lends apparent support to the opposing position
Admittedly …business often attempt to avoid compliance by concealing their activities… or calculate the cost of polluting, in terms of punishment, then beget in advantage for anticipated penalties and openly violate the law. - Then, the essay indicate how this point actually undermines that position
However, this behavior only serves to underscore the need for government intervention, because left unfettered, this type of behavior would only exacerbate environmental problems
2
Q
Trivialize it
A
argue that an apparent weakness of your position (or strength of a different opinion) is trivial.
- The essay offers two examples that lend apparent support to the opposing position
Other might cite heavy manufacturing and natural-resources industries, where the value of tangible access –raw materials and capital equipment–are most significant determinant of business success - Then, explain away these examples or why they are trivial
However, such industries are diminishing in significance as we move from an industrial society to an information age.
3
Q
Appeal to broader considerations
A
argue that a minor problem with your position seem trivial in light of the broad and serious implications that the issue rises.
- The essay acknowledge a certain problem with its position.
Delays typically associated with bureaucratic regulations can thwart the purpose of the regulation, because environmental problems can quickly become grave indeed. - Them, the essay points out broader considerations that puts this minor drawback in its proper perspective.
Such delays seem trivial when we consider that many environmental problems carry not only a real threat to public health but also a potential threat to the very survival of the human species.
4
Q
The “lesser of two evils” method
A
argue that an opposing position is no stronger, or perhaps even weaker, in a certain respect
- The essay acknowledge a certain weakness in its position
Delays typically associated with bureaucratic regulations can thwart the purpose of the regulation, because environmental problems can quickly become grave indeed. - Them, the essay points out an even greater weakness in the other position
However, give that unjustifiable reliance on volunteerism in the only alternative, government regulation seems necessary.
5
Q
The “greatest of two virtues” methods
A
argue that certain merit of the opposing position is overshadowed by one or more virtues of your position.
- The essay admit that the opposing position is not without merit
- Them, the essay asserts that the contrary position has even greater merit