rhetoric of health and medicine Flashcards
Communication Studies vs. Rhetoric
communication studies encompassing the broader study of human communication in various contexts, while rhetoric focuses on the art of persuasive communication and the use of language to influence audiences.
What is RHM?
-study of how language, communication, and persuasion shape our understanding of health, illness, and medical practices. It explores how doctors, patients, researchers, and media use words to explain, influence, or debate health-related issues.
-“seeks to uncover how symbolic patterns structure thought
and action in health and medical texts, discourses, settings, and
materials.”
Discourse
a formal and often lengthy discussion or conversation, whether spoken or written, on a particular topic, often with the aim of conveying information or exploring ideas.
The collectionnof statements a culture
makes about a given subject withi
Ethos
Persuasion based on the speaker’s authority or credibility
Pathos
Persuasion based on emotion
Logos
Persuasion based on logic or reason
Rhetorical situation
a complex of persons, events, objects, and relations presenting an actual or potential exigence
self- doctoring
when someone provides themselves with care that would normally be provided by a professional caregiver, such as a doctor
self care
Individuals assume responsibility
for health (ex: exercise and nutrition programs)