retrieval failure Flashcards
1
Q
what is the encoding specificity principle?
A
Tulving suggested that memory is more efficient if info that was present at the time of encoding is also present at the time of retrieval.
2
Q
how did tulving test the importance of retrieval cues?
A
Participants were given 48 words to learn, belonging to 12 categorise. the words were presented as category+word (fruit-apple). There were 2 recall conditions: Free recall (40%) and recall with cue (60%).