Retailing Strategies

Question 1

marketing strategy process

Answer 1

1. Determine target market

2. Develop a retail mix

Question 2

types of retailers

Answer 2

Chain Stores vs independent retailers.
•	Form of ownership- corporate chain independent retailer.
•	Shopping effort [expended by customers]
     o	Convenience retailer
     o	Specialty retailer
•	Services provided
•	Product lines
     o	Specialty stores
     o	Limited line retailers
     o	General merchandise retailers