Elements of the promotional mix Flashcards
1
Q
personal selling
A
person to person basis.
2
Q
non personal selling
A
advertising without being face to face with buyer.
3
Q
advertising
A
paid nonpersonal communication intended to inform or persuade audience.
4
Q
product placement
A
form of promotion. A marketer pays a picture/ tv program to display product
5
Q
sales promotion
A
one time selling efforts.
6
Q
trade promotion
A
sales promotion that appeals to marketing intermediaries rathter than to customers
7
Q
direct marketing
A
direct communication , information requests, store/ web vists.
8
Q
public relations
A
communication relationships with various publics.
9
Q
Guerilla marketing
A
unconventional, low cost marketing. Gets consumers attention in unusual ways.
