Retailing and Wholesaling

Question 1

Retailing

Answer 1

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

Question 2

Retailer

Answer 2

A business whose sales come primarily from retailing.

Question 3

Shopper marketing

Answer 3

Using in-store promotions and advertising to extend brand equity to “the last mile” and encourage favorable in-store purchase decisions.

Question 4

Specialty store

Answer 4

A retail store that carries a narrow product line with a deep assortment within that line.

Question 5

Department store

Answer 5

A retail organization that carries a wide variety of product lines– each line is operated as a separate department managed by specialist buyers or merchandisers.

Question 6

Supermarket

Answer 6

A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

Question 7

Convenience store

Answer 7

A small store, located near a residential area, that is open long hours seven days a week and carries a limited