Consumer Markets and Consumer Buyer Behavior

Question 1

Culture

Answer 1

The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

Question 2

Subculture

Answer 2

A group of people with shared value systems based on common life experiences and situations

Question 3

Social class

Answer 3

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors

Question 4

Group

Answer 4

Two or more people who interact to accomplish individual or mutual goals

Question 5

Opinion leader

Answer 5

A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others

Question 6

Online social networks

Answer 6

Online social communities – blogs, social networking Web sites, or even virtual worlds – where people socialize or exchange information and opinions

Question 7

Lifestyle

Answer 7

A person’s pattern of living as expressed in his or her activities, interests, and opinions

Question 8

Personality

Answer 8

The unique psychological characteristics that distinguish a person or group

Question 9

Motive (drive)

Answer 9

A need that is sufficiently pressing to direct the person to seek satisfaction of the need

Question 10

Perception

Answer 10

The process by which people select, organize, and interpret information to form a meaningful picture of the world

Question 11

Learning

Answer 11

Changes in an individual’s behavior arising from experience

Question 12

Belief

Answer 12

A descriptive thought that a person holds about something

Question 13

Attitude

Answer 13

A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

Question 14

Complex buying behavior

Answer 14

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

Question 15

Dissonance-reducing buying behavior

Answer 15

Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands

Question 16

Habitual buying behavior

Answer 16

Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences

Question 17

Variety-seeking buying behavior

Answer 17

Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences

Question 18

Need recognition

Answer 18

The first stage of the buyer decision process, in which the consumer recognizes a problem or need

Question 19

Information search

Answer 19

The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search

Question 20

Alternative evaluation

Answer 20

The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set

Question 21

Purchase decision

Answer 21

The buyer’s decision about which brand to purchase

Question 22

Postpurchase behavior

Answer 22

The stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase

Question 23

Purchase decision

Answer 23

The buyer’s decision about which brand to purchase

Question 24

Postpurchase behavior

Answer 24

The stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase

Question 25

Culture

Answer 25

The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

Question 26

Cognitive dissonance

Answer 26

Buyer discomfort caused by postpurchase conflict

Question 27

New product

Answer 27

A good service, or idea that is perceived by some potential customers as new