Consumer Markets and Consumer Buyer Behavior Flashcards
Culture
The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
Subculture
A group of people with shared value systems based on common life experiences and situations
Social class
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors
Group
Two or more people who interact to accomplish individual or mutual goals
Opinion leader
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others
Online social networks
Online social communities – blogs, social networking Web sites, or even virtual worlds – where people socialize or exchange information and opinions
Lifestyle
A person’s pattern of living as expressed in his or her activities, interests, and opinions
Personality
The unique psychological characteristics that distinguish a person or group
Motive (drive)
A need that is sufficiently pressing to direct the person to seek satisfaction of the need
Perception
The process by which people select, organize, and interpret information to form a meaningful picture of the world
Learning
Changes in an individual’s behavior arising from experience
Belief
A descriptive thought that a person holds about something
Attitude
A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
Complex buying behavior
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
Dissonance-reducing buying behavior
Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands
Habitual buying behavior
Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences
Variety-seeking buying behavior
Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
Need recognition
The first stage of the buyer decision process, in which the consumer recognizes a problem or need
Information search
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search
Alternative evaluation
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set
Purchase decision
The buyer’s decision about which brand to purchase
Postpurchase behavior
The stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase
Purchase decision
The buyer’s decision about which brand to purchase
Postpurchase behavior
The stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase
Culture
The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
Cognitive dissonance
Buyer discomfort caused by postpurchase conflict
New product
A good service, or idea that is perceived by some potential customers as new
