Retailing and Omnichannel Marketing - Chapter 13

Question 1

Retailing :

Answer 1

Set of business activities that add value to products and services sold to consumers for their personal or family use

Question 2

Multichannel strategy :

Answer 2

Retailers and some manufacturers sell in more than one channel

Question 3

General merchandise retailers

Answer 3

Discount stores, specialty store, department stores, etc. they sell through multiple channels, such as the Internet.

Question 4

Discount store :

Answer 4

A broad variety of merchandise, limited service, and low prices.

Question 5

Specialty stores :

Answer 5

Concentrate on a limited # of complementary merchandise categories in relatively small stores.

Question 6

Category specialist :

Answer 6

Narrow variety but a deep assortment of merchandise

Question 7

Department Stores

Answer 7

retailers that carry many different types of merchandise and items within each type offer some customer services, and are organized into separate departments to display their merchandise

Question 8

How is the level of difficulty a manufacturer has in getting retailers to purchase its products determine?

Answer 8

By the degree to which the channel is vertically integrated
The larger and more sophisticated the channel member, the less likely it is to use supply chain intermediaries.