Digital Marketing : Online, Social, & Influencer Marketing - Appendix 14A

Question 1

What are the 4 E’s ?

Answer 1

Excite customers w relevant offers
Educate them abt the offering
Help them Experience products, whether directly or indirectly
Give them an opportunity to Engage w their social network

Question 2

How do we excite a customer?

Answer 2

An offer must be relevant to its targeted customer

Question 3

How is relevancy achieved?

Answer 3

Relevancy can be achieved by providing personalized offers, which r determined through insights and info obtained from customer relationship management and/or loyalty programs

Question 4

What are the 3 types of social media Marketers rely on?

Answer 4

1. Social network sites
2. Media sharing sites
3. Thought sharing sites

1. Members promote themselves to gain more friends
2. Sits promote themselves to get more memberes
3. Outside companies promote their products/services to appeal to the potential consumers that are active on the sites

Question 5

What do blogs provide?

Answer 5

Provides firms with the opportunity to educate their customers abt their offerings, and to engage them by responding to their communications, both positive & negative.