Rest of it Flashcards

1
Q

Choosing the VP candidate

A

until 1980 VP candidate chosen & announced during NPC
until 1956
convention delegates chose the VP
1960-80 - pres made choice announced during convention

1984 - Walter Mondale - announced Geraldine Ferraro - as VP 4 days before D convention
not until 1996 R joined
pre-convention bandwagon

2012 - Romney announced Paul Ryan 16 days before convention

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2
Q

Strategies for choosing VP candidates

A
Balanced Ticket 
balanced in terms of geographic region 
political experience 
gender, race 
Obama & Biden 
47 & 65 
Race - senate 36 years Obama 4 
Chairman of foreign relations committee
Increase voter appeal 
George Bush - Dick Cheney 
Bush - no washington experience 
Cheney WH chief of staff to Pres Ford
Secretary defence to HW Bush 
Rose to chief R whip in House of R 
Party unity 
rarely adopted - choose former primary rival 
Reagan - George HW Bush 
bitter personal battle 
Reagan re-united party
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3
Q

National Party Conventions

A

4th stage in pres election process
usually Aug / Early Sep
3/4 days
Traditional for challenging party to go first

2016
Repub - 18 Jul 2016 – 21 Jul 2016 -Quicken Loans Arena in Cleveland, Ohio.
Democrat-25 Jul 2016 – 28 Jul 2016- Wells Fargo Center in Philadelphia, Pennsylvania

Attended by delegates
Chosen in P&Cs
Each day - theme & prime time speaker

2012 - NPCs ran for 3 days instead of 4 - declining importance?

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4
Q

Formal functions of NPCs

1. Choosing the party’s pres candidate

A

Traditionally set out to perform 3 functions:
1. Choosing the party’s pres candidate
roll call vote
each states delegates announce which C they wish to vote for
Before reform - delegates would decide in convention hall
Now - come as committed delegates to vote particular way

No. of committed delegates is known beforehand - decided in P&Cs
result of convention - foregone conclusion

To win nomination - candidate must receive absolute majority

Democrat NPC
Clinton - 2842 delegate votes
Sanders - 1865

NPCs ‘confirm’ rather than chooses the partys C

Not since 1976 had pres candidate choice been in any doubt - Pres G Ford defeated Reagan
100 votes in it

No candidate gains an absolute majority
delegates - free agents - no longer committed to vote for specific candidate
1896-1952 - 8 occasions
1952-2016 - hasnt happened - this function performed by primaries - not NPCs
Diminishing importance?

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5
Q

Formal Functions of NPCs

Choosing partys VP candidate

A

Conventions role in choosing VP
lost in last 3 decades
NO longer the forum for the announcement
last 1988 - Republican NPC

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6
Q

Formal Functions of NPCs

Deciding the party platform

A

doc containing policies that the candidate intends to pursue if elected pres

put together by the Platform Committee
under direction of the party’s national committee
PC holds hearings around the country during first 6 months of election year

2008 - D- held more than 1,600 ‘listening sessions’ in communities across al 50 states
30,000 ppts

R - invited visitors to their website ‘share your thoughts’

usually signif difference on certain policies
2012 - R - unborn child right to life
D - support Roe v Wade
Womens Rights

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7
Q

Informal Functions NPCs

Promoting Party Unity

A
Promoting Party Unity 
primaries - bitter personal battles 
Vital internal party wounds are healed 
divided party wont win 
2008 - Clinton & Obama bitter personal rivalry 

BILL & HILARY
suggested Obama did not have experience, leadership qualities to be pres
At convention - Clintons endorsed Obama ‘Barack Obama is my candidate & he must b our pres’

1992 - Bush remained at loggerheads w Buchanan
1980 - carter & kenney - rivalry
Both defeated

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8
Q

Informal Functions NPCs

Enthusing the party faithful

A

vital party faithful is committed & enthusiastic to fight for C in 9 week campaign
Enthuse party faithful through speeches and appearances
2012 - inspirational speech Bill Clinton

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9
Q

Enthusing ordinary voters

A

through TV
golden opp - pres candidate delivers his acceptance speech
many voters - little attention to primaries - candidates selected & policies finalised
voters have first serious look at party

Opinion polls immediate effect of the conventions
the increase in a candidates poll rating as compared w the last pre-convention poll = bounce

1972-2008
average bounce for challenging party - just over 6%
WH party just under 6%

Trump called his bounce “the biggest bump in the history of conventions,” - not true - highest was 6 while other polls showed no change or a nominal Trump boost.
Clinton - 7 points in her best poll

post convention bounce declining
partisan nature of modern day politics in USA
highly partisan climate
clear majority of voters hold such polarised views - unlikely to change their voting intentions as a result of a speech
Importance of post-convention bounce - exaggerated
Only signal eventual outcome half the time
‘flipping a coin could be about as predictive’

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10
Q

The importance of modern day conventions

A
Washington Post Poll 2008 
How important will NPCs be in deciding your vote in NOV 
29% important 
71% less important 
12% extremely important 

political commentators - comparison to years ago
modern day little importance
Devoid of political content

2016 - Demi Lovato sung at Dem NPC
Chloe grace moretz speech

TV coverage decline
1968 46 hours coverage R convention
2012 9 hours of R convention
1 hour each evening on each channel - ABC, CBS ,NBC

BUT 2008 more people watched convention speeches by Obama, John Mccain & Sarah Palin than Olympic opening ceremony , finale of American Idol or Oscars

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11
Q

NPC still important

A

Identify rising stars
2004 - Senator Illanois
Impressive keynote address
Obama

NPCs ‘ a good half of the public is just about to start paying attention’ Professor Cal Jillson Aug 2012

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12
Q

The General Election Campaign

A

contest up to this point
intra party contest
Now inter party contest

9 week campaign
Sep - First week Nov

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13
Q

Campaign Finance

A

Federal Election Campaign Act 1974
After watergate
signif changes hoping to reduce candidates reliance on a few wealthy donors ‘fat cats’
& equalise money spent on both parties

1976 - Buckley v Valeo
Limitations on what individuals/ political action committees (PACS) could spend on supporting / opposing a candidate infringed 1st Amend - unconst

1979 - congress weakened law
by allowing party to raise money for aspects e.g. voter registration & get out and vote dries - ‘soft money’ - regarded as out of control

Bi-partisan Campaign Reform Act
McCain - Feingolf law

2008 - Obama through internet by small donors
became first candidate to forgo federal matching funds worth $84 million

Obama $150 mill sep alone

McCain took funds - limited himself

2012 - neither Obama / Romney took federal matching funds
era of matching funds seemed to be over

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14
Q

Super PACs

A

Fundraising committees permitted to receive unlimited contributions and make unlimited expenditures aimed at either electing or defeating candidates in federal elections

Citizens United V Federal Election Commission
granted corporate & labour organisations the same right of unlimited independent political expenditure

led to setting up of independent expenditure only committees - super PACs

positive consequence of deregulation that provides an important outlet for : political speech, advocating independent calls for the election, defeat of specified candidates

Opponents - outlet for unlimited money in electoral campaigns - whilst independent - are merely functional extensions of campaigns

Restore Our Future 2012
146.2 million - Mitt Romney
88.5 mill advocating defeat of Obama
14 mill election of Romney

2016 election
$1,060,490,102 total spent by super PACs

NRA - $35,157,585 for TRUMP

Worrying trend towards negative campaigning

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15
Q

Role of Television

A

OLD TV - terrestrial - ABC, NBC
NEW - cable - CNN

News - most gain knowledge report on days events w small amount of analysis / comment

Political comment programmes
Sunday morning talk shows on terrestrial
Meet the Press & The News Hour PBS

Chat shows - Larry King Live ended 2010
aimed at less politically aware audience
phone in - viewers ask Qs

Oprah - endorsed Obama
Gore & Bush appeared on Oprah

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16
Q

Political Commercials

A

Buy time on commercial TV to air political commercials
Started 1952 - Eisenhower - 30 sec video
Man from Abilene

1964- Daisy Girl Commercial - Johnson
Goldwater - trigger happy foreign policy - reinforced fears about Goldwater Presidency

Bush campaign - accused of playing on fears about black people and crime

Humour in negative commercials
1992 - Bush - 2 faces blanked out
opposing speeches on issues - revealed Clinton face

Positive 1984 - Reagan - Prouder, stronger , better

Words from previous elections broken promises
General Eisenhower answers 1952 - reused in 1956 Democrats
“whats that again, General?”

17
Q

Presidential Debates

A

pattern developed
x3 90 min debates between 2 major parties
x1 90 min VP candidates

Audience introduced 1976
1992 Town Hall style tried - seated on stools - audience asked Qs

2000 - Roundtable discussion - talked w each other rather than at each other

2012 - all 3 styles used
VP used roundtable format

Carter V Reagan 1980
3 min closing statement
Carter forgettable
Reagan - series of Qs
are you better of than you were 4 years ago?
majority of answer in negative
election day less than a week away - shape way voters would make up their minds in vital last days of campaign

Obama v Romney 2012
Pols up until debate -favoured Obama
Romney - animated, coherent, aggressive
looked presidential

Pres - bored, disengaged & flat

‘one of the most inept performances by a pres’ - Joe Klein

Romney overwhelming winner

MOST ARENT GAME CHANGING