resistance to social influence Flashcards
how many people did not conform in Asch’s study?
24%
how many people didn’t conform in Milgram’s study?
35% - 14 pps did not obey (didn’t go up to 450 V)
how many people resisted conformity in Zimbardo’s study?
around 2/3 of the guards resisted the pressure to behave sadistically towards the prisoners
what factors lead people to resist social pressure?
SOCIAL SUPPORT - external factor
LOCUS OF CONTROL - internal factor
social support
someone else present who is NOT CONFORMING
- ally - someone SUPPORTING the individual’s point of view
- can build confidence
- allow individual’s to remain independent
OR, just someone giving a diff. answer to the majority
social support in asch’s study
conformity dropped to 5.5% - one CORRECT dissenter in the group
- incorrect dissenter = 9% conformity
research evidence for social support - Allen and Levine (1971)
conformity DECREASED when there was one DISSENTER
- in an Asch-type study
- even though person said they had vision problems
- shows that having one person in a group whose view goes against the majority can lead an individual to resist conforming
- social support = powerful
social support in Milgram’s study
pressure to obey can be REDUCED if there’s another person who is seen to DISOBEY
- obedience rates dropped from 65% to 10% when the real participant was joined by a DISOBEDIENT CONFEDERATE
- (person may not follow confed’s behaviour, BUT has a will to follow / not based on their conscience)
social support research support - disobedient peer - Gamson et al. (1982) method
situation in which pps were encouraged to REBEL against unjust authority
- advert asking volunteers to take part in a GROUP DISCUSSION on ‘standards of behaviour in the community’
- groups of 9
- 33 groups
- met by a consultant from MHRC (fake company)
- pps asked to talk about the SACKING of a petrol station manager (MHRC taking LEGAL ACTION against him)
- cameraman STOPPED FILMING, instructed them to AGREE w MHRC (decision to sack the manager)
- pps asked to sign a consent from allowing the film to be shown in a court case
Gamson et al (1982) findings (social support - obedience)
of the 33 groups tested, 32 REBELLED in some way
- pps established a STRONG GROUP IDENTITY
- members agreed the demands of authority = unreasonable
- they said they ‘don’t want to go on record’ … ‘all 3 of us feel the same way’
- in 25 / 33 groups, the majority of group members REFUSED to sign the consent form
- 9 groups even threatened legal action against MHRC
- shows the POWER OF SOCIAL SUPPORT when resisting obedience to authority
strength of social support
RESEARCH SUPPORT
- Asch, Milgram, Gamson
strength of social support studies
can be applied to REAL LIFE
- Gamson’s study = high ECOLOGICAL VALIDITY
- pps were unaware they were in a psychological study
- no demand characteristics
- task given to pps was real to life
weakness of social support
explanation is STRONG when you have a group size of UNDER 10 ppl
- dissenter can influence non conformity / disobedience
BUT
- irl, group sizes are BIGGER (eg 100s)
- having 1 dissenter in a big group will NOT have any influence on majority
- so, studies explaining social support = LIMITED to small group sizes
- more research is required to establish effects of social support on resistance to social influence
locus of control
Rotter (1966)
- refers to a person’s perception of the DEGREE of PERSONAL CONTROL they have over their behaviour
high EXTERNAL locus of control
ppl see their future and actions as resulting largely from factors OUTSIDE THEIR CONTROL
- eg luck or fate