Research Slide 3 Flashcards
Types of research
- Exploratory, when problem not clearly defined. Researcher generates hypotheses to be tested. Satisfy curiosity
- Descriptive, describes characteristics of phenomena, basis for other types, aim of determining characteristics of phenomenon
- Explanatory, explains phenomena or identified relationship between things. Address ‘why’ question.
Quantitative vs Qualitative
Quantitative
Looking at amounts, quantities, measure variables
Qualitative
Looking at characteristics, qualities, cannot be reduced to numerical
Purpose VS
Quantitative
Explanations and predictions that are generalizable
Qualitative
Better understanding of complex situations
Process VS
Quantitative
methods defined before study begins
Qualitative
Researchers remain open, immerse themselves in complexity of situation
Data Collection VS
Quantitative
data collected in form that’s easy to convert to numbers
Qualitative
researcher is research instrument, verbal & non-verbal data collected
Findings Report VS
Quantitative
data reduced to averages
Qualitative
construct interpretive narratives from data
Research VS
Quantitative seeks facts/causes of phenomena objective removed from data; outsider perspective ungrounded outcome-orientated reliable data Qualitative understand behavior from actor's frame of reference subjective close to data; insider perspective grounded process-orientated valid data
Similarities
Quantitative can generate hypotheses & theory and qualitative can test hypotheses & theory
qualitative data includes quantification
quantitative can collect qualitative data
Quantitative advantages
- large quantities need to be collected
- data is quantifiable & generalizable
- analysis relatively less time consuming
- research results are researcher independent
- results are numerical, quantifiable
Quantitative disadvantages
- results must be calculated using data analysis software
- time consuming
- larger samples take time to analyse data
- larger samples take time to collect data
- ignores human element
Qualitative advantages
- explores hidden reasons behind complex, interrelated social processes where quantitative may be biased or inaccurate.
- helpful for theory construction
- appropriate for context-specific unique events || processes
- uncovers interesting & relevant research questions
Qualitative disadvantages
- consume more time/resources than quantitative
- requires well trained researchers who won’t inject own bias into study
- not all participants may be equally credible or unbiased, might have political agendas
- inferences are not replicable or generalizable
- may fail to answer research question(s) || predict future behaviors
Mixed Method
“researcher tends to base knowledge claims on pragmatic grounds”
Quantitative Research
- empirical research where data is in numbers, emphasises logic and objectivity of research science. deals with quantities, invloves measuring
Qualitative Research
- empirical research where data not in numbers form. analysis of data eg. words, pictures, objects. explore and understand people’s beliefs, experiences, behaviour, interactions. involves in-depth understanding and reason behind human behaviour