research methods (year 1) Flashcards
what is a laboratory experiment
experiment that takes place in controlled environment where experimenter manipulates IV and measures DV
what is a field experiment
takes place in natural setting in which researcher manipulates IV and measures DV
what are 2 strengths of lab studies
high control over confounding + extreneous variables so cause and effect easily identified
High in reliability as can easily be replicated due to high control so can check for validity
what are 2 limitations of lab studies
environment is artificial so low in external validity and generalisability.
possible demand characteristics as pps aware they are in lab experiment resulting in unatural behaviour.
2 strengths of field experiments
high mundane realism as natural environment so high external validity.
participants often unaware they are being studied so low risk of demand characterstics.
3 limitations of field experiments
less control over confounding + extreneous variables so difficult to distinguish cause and effect.
ethical issues as pps unaware they are being studied
low in reliability
what is a natural experiment
naturally occuring IV, researcher records the DV
two strengths of natural experiment
high external validity and ecological validity producing realistic behaviour
less likelihood of demand characteristics as pps do not know they are being studied
two limitations of natural experiments
reduced oppotunities for research as naturally occuring IV’s are rare
no control over extreneous variables so difficult to distinguish cause and effect.
what is a quasi experiment
naturally occuring IV that is predetermined (age, gender) researcher measures DV
name one strength of quasi experiment
often carried out under controlled conditions. so high in internal validity
limitation of quasi experiment
may be confounding variables as IV is not manipulated by researcher so difficult to distinguish cause and effect.
What is a naturalistic observation
takes place in setting or context where target behaviour would naturally occur.
strength of naturalistic obseration
high external and ecological validity so can be generalised.
limitation of naturalistic observation
lack of control over confounding variables so replication is difficult.
what is a controlled observation
watching + recording behaviour within structured environment where variables are controlled
strength of controlled observation
high in reliability as standardised observation
limitation of controlled observation
low in ecological validity so hard to generalise to natural everyday life
what is a covert observation
observation that occurs without pps knowledge and consent
what is an overt observation
observation that occurs with pps knowledge and consent
what is a participant observation
researcher becomes member of group whose behaviour is being recorded
what is a strength of participant observation
increased insight into lives of people being studied
what is a limitation of partcipant observation
danger of researcher ‘going native’
what is non participant observation
researcher remains outside of group whose behaviour is being recorded
what is a strength of non participant observation
research remains objective (not biased)
limitation of non participant observation
may lose valuable insight that could be gained in pps observation
what is a questionnaire
preset list of written questions to which pps responds, can be open ( qualitative ) or closed (quantitative)
what are 3 strengths of questionnaires
cost effective
gathers large amounts of data quickly
can be completed without researcher present
what is 3 limitations of questionnaires
responses may not be truthful due to social desirability bias
possibility of leading questions distorting answers
not everyone will answer if postal so low in population validity - mainly those who answer will believe they will benefit the researcher ( demand characterstics)
what is a structured interview
pre-determined questions that are asked in fixed order and conducted face-face.
what is 2 strengths of a structured interview
straightforward to replicate
reduces differences between interviews so easy to compare.
what is a limitation of structured interviews
participants can not deviate or explain their answers which may limit the richness of data collected.
what is a non structured interview
no predetermined set of questions, participants encouraged to expand and elaborate their answers.
what is a strength of non structured interviews
better rapport can be built between interviewer and pps, resulting in more natural answers that are higher in validity and truthfulness
what is 2 limiations of non structured interviews
large amount of irrelevant information produced so difficult to analyse and draw conclusions + time consuming.
low in reliability as not standardised so difficult to compare interviews.
what is a correlation
A measure of the strength of a relationship between two variables
what are 3 strengths of correlations
provide a precise and quantifiable measure of how 2 variables are related
useful as a starting point to assess possible patterns between variables before researcher commits to experimental study
quick + economical as no need for controlled environment
what is a limiation of correlations
does not tell us why relationship occurs/does not, no cause and effect. Could be due to third variable which is not identified.
what is difference between experiment and correlations
experiment involve manipulating iv and measuring dv- cause and effect established.
correlations you measure variables without manipulating to see if they are linked.
what is a hypothesis
testable precise statement of what researcher predicts will be the outcome of the study
what is a difference between extreneous and confounding variables
An extraneous variable is any variable that you’re not investigating that can potentially affect the dependent variable of your research study. eg. lighting in lab or age of pps
A confounding variable is a type of extraneous variable that not only affects the dependent variable, but is also related to the independent variable. eg. time of day memory test is completed - later may mean pps are more tired.
what is difference between population and sample
population is entire group you want to draw conclusions about, a sample is the specific group you collect data from.
what is sampling bias
occurs when some members of population are systematically more likely to be selected in a sample than others.
what is random sampling
all members of target population have equal chance of being selected. names usually assigned a number and randomly picked by lottery method