Research Methods ( Types of Sampling Techniques ) Flashcards
Random + -?
+ Unbiased - all equal chances
+ Less chance of researcher bias
- Time consuming
- Freak’s bias
Opportunity Sampling + -?
+ Quick and easy
+ Useful when sampling frame unknown
- Bias sample - similar characteristics
- Researcher Bias
Volunteer Sampling + -?
+ Quick and easy
+ More ethical - valid consent
- volunteer bias
- demand characteristics
Systematic Sampling + -?
+ Less chance of researchers bias
+ Quicker than stratified
- Still may result in freaks bias
- can’t be used when sampling frame is unknown
Stratified Sampling + -?
+Most representative (of sampling frame)
+Less chance of researchers bias
-Time consuming
-Freaks bias
When to use Stratified Sampling?
When a population/ (sampling frame) characteristics are diverse and when researchers want to make sure every characteristic is represented in the sample.
What is Systematic Sampling?
A type of sampling technique where participants are selected for research at regular intervals
What is Opportunity Sampling?
A type of sampling technique that revolves selecting participants which are available at that time the researcher wants to do there research..