Research Methods: Practical, Ethical And Theoretical Considerations Flashcards
What are the two theoretical approaches to research?
- Interpretivism and positivism
What do positivists believe?
- research should be scientific (standardised, reliable and objective)
- focus on collecting quantitative data
What do interpretivists believe?
- focus on collecting qualitative data
- research should document interpretations of reality (high in validity, opinions)
Key words for positivism
- objective
- value freedom
Objective meaning
- the practice of conducting research without personal bias, values, or opinions
Value freedom meaning
- the idea that researchers should be able to conduct research without their own personal values or biases influencing their work
Interpretivism key words
- reflexivity
- interpretation
- subjectivity
- Verstehen
- researcher imposition
Reflexivity meaning
- form of self evaluation that involves researchers reflecting critically on how they organised the research process, everyday experience of it, how range of influences affect validity positively or negatively
Interpretation meaning
- concentrates on meanings people associate to their social life
Subjectivity meaning
- the idea that people have different perspectives and biases that influence how they understand the world
Verstehen meaning
- understanding the meaning of actions from the respondents perspective, develop empathetic understanding
Researcher imposition meaning
- when a researcher’s own views and framework influence the results of a study
What are other methodological issues for evaluation?
- Hawthorne effect
- demand characteristics
- social desirability bias
- going native
- researcher bias
- confirmation bias
- interpretation bias
- rapport
What is demand characteristics?
- Participants change their behaviour based on their interpretation of the aims of the study (either in a way to please the researcher, or doing the opposite of what they thing is expected of them).
What is social desirability bias?
- Occurs when parts of the study relate to social norms or expectations, and participants want to present themselves in a socially acceptable way.
What is researcher bias?
- When the researcher’s beliefs or expectations influence the research design or data collection process.
What is confirmation bias?
- Tendency to search for/interpret information in a way that confirms one’s prior beliefs.
What is interpretation bias?
- An information processing bias where a researcher may interpret the data in a way that the participant did not intend.
What is rapport?
- Ease of the relationship between people - in this case a researcher and their subjects
Impact of Hawthorne effect on research
- decrease validity, accuracy, generalisability
- false data, participants act differently
Impact of demand characteristics on research
- decrease validity, accuracy, generalisability
- false data, participants act differently
Impact of social desirability on research
- decrease validity, accuracy, generalisability
- false data, participants act differently
Impact of going native on research
- decrease validity and accuracy
- become biased and lose objectivity
Impact of researcher bias on research
- decrease validity, accuracy and generalisability
- if respondents not truthful due to biased nature of questions