Research Methods - Experiments types and designs Flashcards
what is an experiment
type of research method which collects data in a controlled setting where the researcher manipulates the IV and measures its effect on DV.
Strengths of Lab experiments
- High levels of Control
- Easily replicated
explain strength of lab experiments - high levels of controls
high level of control over the research environments by controlling extraneous variables allowing the researcher to be confident about establishing a casual relationship between IV and DV increasing the validity of the study
Explain the strength of lab experiments - easily replicated
they can be repeated by other researchers as they can replicate the same conditions and follow the standardised procedures to see whether they obtain similar results. if the results are similar this increases the internal validity and reliability of the study,
what are the two weaknesses of lab experiments
- may lack generalisability
- demand characteristics
explain the weakness of lab experiments - may lack genralisibilty
critised for being artificial and the participants are aware of being studied . this means their behaviour is not natural and therefore the findings cannot generalise to the real world therefore lab experiments have low external validitiy.
explain the weakness of lab experiments - demand characteristics
demand characteristics are cues (e.g videos /tasks) that might indicate the study aims to participant. cues can lead particpants to chanege their behaviors and unconsioncly respond to such cues rather than the effect of the IV. this will reduce the validity of the finidings.
what is a field experiment
type of research method which collects data in a natural setting. the researcher manipulates the iv and measures and record the dv . in a field experiment they are usually not aware they are taking part in the study.
strength of field experiments
- more natural environments
- high external validity
explain the strength of field experiments - more natural environment
- more natural environment (participants in their normal situation are likely to behave in representative wat - how they usually would behave. this means the results may be more generalisable to everyday life.
explain the strength of field experiments - high external valdity
field experiments are conducted in the real world where the participants are often not aware they are taking part in a study. this means that findings are often more realistic and true to life than lab experiments and therefore they are high in external validity.
field experiments weaknesses
more difficult to control unwanted variables
ethical issues
explain the weakenss of field experiments - more difficult to control unwanted variables
the researcher has less control over the natural environment the means changes to dv may not be due to iv but to other unwanted variables cv. this makes it more difficult to establish a cause and effect relationship wich reduces the validity of the research and findings.
explain the field experiment - ethical issues
participants in a field experiment may not have given informed consent. this is an invasion of privacy which raises ethical issues.
what is a natural experiment
a type of research method which collects data from a situation where the researcher does not manipulate the IV. This is because the IV would have changed/occurred by itself - naturally occurring.