Research Methods Flashcards
What is coding?
The process of placing quantitative or qualitative data in categories
What is content analysis?
A kind of observational study in which behaviour is usually observed indirectly in visual written or verbal material.
May involve either qualitative or quantitative analysis or both.
What is thematic analysis?
A technique used when analysing qualitative data.
Themes or categories are identified and then data is organised according to these themes.
In what ways does a researcher of content analysis make design decisions?
- Sampling method
- Coding the data
- Method of representing data.
What are the strengths of content analysis?
- High ecological validity - observations of what people actually do
- reliable - sources retained and accessed by others.
What are the limitations of content analysis?
- observer bias reduces objectivity and validity of findings
- culturally bias - affected by language and culture of observer and behaviour categories used.
What are the main intentions of thematic analysis?
- impose order on data
- endure ‘order represents participants perspective
- ensure order emerges from data rather than preconceptions
- summarise data so hundreds of pages of text or hours of videotapes can be reduced
- enables themes to be identified and general conclusions drawn
what is the general method of thematic analysis?
- Read and reread transcript dispassionately to understand the meaning. No notes made.
- Break into meaningful units
- assign labels to each unit
- combine simple codes into larger categories/themes and then instances can be counted or examples provided
- check made to emergent categories by collecting a new set of data and applying categories.
Define - Case study
A research method that involves a detailed study of a single individual institution or event.
Providing a rick record of human experience but are hard to generalise from.
Why are case studies normally longitudinal?
They follow the individual or group over an extended period of time.
What are the strengths of using case studies?
- Offers rich, in-depth data information.
- Used to investigate instances of human behaviour and experiences that are rare. - it would not be ethical to generate such conditions experimentally.
What are the limitations of using case studies?
- Difficult to generalise from individual cases - HM
- Ethical issues such as conformity and informed consent - HM and little Hans
What is inter-observer reliability?
The extent to which there is an agreement between two or more observers involved in observations of behaviour.
What is the reliability?
Consistency
We would expect any measurement to produce the same data if taken on successive occasions
What is test-retest reliability?
The same test or interview is given to the same participants on two occasions to see if the same results are obtained.
How can you improve reliability using behavioural categories?
Behavioural categories
- BCs are not operationalised clearly enough
- Some observers just need more practice using BCs so they can respond more quickly.
What are the two ways to assess reliability?
- Test-retest reliability
- Inter-interview reliability
How can you improve reliability using reduced ambiguity?
- People give different answers - tests should be re-examined and rewritten
How can you improve reliability using standardisation?
- Procedures should be exactly the same every time they are repeated.
what is concurrent validity?
A means of establishing validity by comparing an existing test or questionnaire with the one you are interested in
What is ecological validity?
The ability to generalise a research effect beyond the particular setting in which it is demonstrated to other settings.
What is face validity?
The extent to which test items look like what the test claims to measure
What is mundane realism?
Refers to how a study mirrors the real world.
The research environment is realistic to the degree to which experiences encountered in the research environment will occur in the real world.
What is temporal validity?
Concerning the ability to generalise a research effect beyond the particular time period of the study.
What is validity?
Refers to whether an observed effect is a genuine one.