Research Methods Flashcards
Define lab experiment
When IV is deliberately manipulated in a specially designed environment where other variables can be easily controlled.
PPs are aware that they are taking part.
Strengths of lab experiment
- More control
- Easily replicated
Weaknesses of lab experiment
- Artificial environment, lacking ecological validity
- Demand characteristics
Define field experiment
Deliberate manipulation of the IV in a natural environment.
PPs are often unaware that they are in the experiment.
Strengths of field experiment
- High ecological validity
- No demand characteristics
Weaknesses of field experiment
- Less control, can be less confident with cause and effect.
- Unethical:Might experience distress and are not debriefed, invasion of privacy.
Define natural experiment
When the IV already exists.
Strengths of natural experiment
- Provides opportunities for research that wouldn’t have been done.
- High external validity because they study real life issues.
- Might be more ethical because it does not interfere with PP’s existence.
Weaknesses of natural experiment
- Rare, can be difficult to generalize
- Randomisation: not randomly allocated so participant effects may lower validity. Can be less confident about cause and effect.
Define self-report
When PPs ar required to give their own responses.
Strengths of questionnaires
- Easily replicated
- PPs might be more willing to reveal personal information than in an interview.
Weaknesses of questionnaires
- Answers may not be truthful due to leading questions or social desirability bias. Can use filler questions to help.
- sample bias: can only be filled by literate people with time to do it.
Strengths and weaknesses open questions
- They produce qualitative data- rich detail
- More difficult to analyze
Strengths and weaknesses of quantitative data
- Easier to analyze
- PPs may be forced to select answers that are not their real thoughts of behavior.
Types of closed questions
- Likert scales:PPs must choose the extent which they agree
- Rating scales:PPs identify a value that represents their strength of feeling about a particular topic
- Fixed choice option:from the lists of options, PPs have to indicate which ones apply to them.
Strengths of structured interview
Easily replicated because questions are standardized .
Easier to analyze.
Weaknesses of structured interview
Answers may not be truthful due to social desirability bias.
Answers may influenced by interviewer:interviewer bias.
Strengths of semi structured interview
More detailed information.
Can access extra information.
More ecological validity because it is like a real conversation.