Research Methods Flashcards
Experimental method
A process of manipulating an IV to see the effect on the DV
Aim
A statement of what the researchers intend to find out in a research
Hypothesis
A precise testable statement about the assumed relationship between variables
Directional hypothesis
States the direction of the difference or relationship
Used when previous research suggests a particular outcome
Condition 1 will get more/less DV than those in condition 2
Non directional hypothesis
Does not state the direction
When there is no previous research or if it had contradictory findings
There will be a difference in the DV of those in condition 1 and condition 2
Independent variable
Some aspect of the experimental situation that is manipulated by the researcher so the DV can be measured
What I change
Dependent variable
The variable that is measured by the research
Operationalisation
Clearly defining variable to ensure that they are in a form that can be easily tested
Extraneous variables
Variable besides the IV which may have an effect on the DV
Nuisance variable that do not vary systematically with the IV
E.g. individual differences
Confounding variables
Variable besides the IV which may have affected the DV
Do vary systematically with the IV
Only affects one group
E.g. practise effects, fatigue effects
Demand characteristics
Cue from researcher that ppts may interpret as revealing the purpose of the investigation
May lead to ppt changing their behaviour
Investigator effects
Any effect of the investigators behaviour (conscious or unconscious) on the research outcome
Everything from design to study to interaction of ppts during research process
Controlling extraneous variables
Randomisation
Standardisation
Randomisation
The use of chance in order to control for the effects of bias when designing materials and deciding order of conditions
Standardisation
Making everything the same
Using exactly the same formalised procedures and instructions for all ppts in a research study
Independent groups
Ppts divided into 2 groups
One group takes part in condition 1 and one group takes part in condition 2
Strengths of independent groups
No order effects
Higher in internal validity
Limitations of independent groups
Cannot control effects of ppt. variables or diff. variables
Needs more ppts. to obtain same amount of data
Repeated measures
One group of ppts
The ppts take part in both conditions of the experiment
Strengths of repeated measures
Does not need as many ppts
Quicker
Limitations of repeated measures
Order effects
Boredom effect
May act to demand characteristics
Matched pairs
The people for the experiment are tested before taking part and are matched for qualities into pairs
One member of the pair takes part in one conditions, the other in the other condition
Strengths of matched pairs
No boredom effect
No order effect
Most accurate
Limitations of matched pairs
Time consuming
Need a very large sample as it’s difficult to match ppts on key variables
Not possible to control all variables as you can only match on variables known to be relevant
Dealing with limitations of independent groups
Individual differences - randomisation
Distributes ppts variables evenly
How to deal with limitation of repeated measures
Counterbalancing - either AB or BA or ABBA
How to deal with limitation of matched pairs
Restrict no. of variables to match on to make it easier
Conduct a pilot study to consider key variables that might be important when matching
Mutually exclusive experiment types
Lab and Field
Natural and Quasi
Lab experiment
Researcher controls as many variables as possible
Usually done in a lab using standardised procedures
Strengths of Lab experiment
High replicability
High external validity
High internal validity
Limittions of Lab experiment
Lacks mundane realism
Low ecological validity
Field experiment
An experiment performed in the natural environment of those being studied
Strengths of Field experiments
Ppts not aware they’re being studied; no demand characteristics
High ecological validity
Limitations of Field experiment
Time consuming and expensive
Low internal validity, can’t control several extraneous variables
Unethical
Natural experiment
An experiment conducted when it is not possible (ethically or practicality), to deliberately manipulate the IV. It is said that the IV occurs ‘naturally’ e.g. brain damage patients
Strengths of Natural experiments
Increased mundane realism
Allows research where IV cant be practically/manipulated
Limitations of Natural experiments
Cant demonstrate relationships
Cant control confounding variables
Quasi experiments
Researcher makes use of naturally occurring differences between people(climate)
Strengths of Quasi experiments
Allows comparison between types of people
Limitations of Quasi experiments
Can only be used where conditions vary naturally
Low internal validity
Low ecological validity
Target population
Group of people that the researcher is interested in
Types of sampling
V - volunteer R - random O - opportunity S - stratified S - systematic
Random sample
Form of sampling in which all members of a target population is obtained and they each have an equal chance of being selected
Strengths of random sample
Prevents researcher bias
Limitations of random sample
Difficult
Time consuming
Ppts may refuse to take part
Sample may be unrepresentative
Systematic sample
Where every nth member of the population is selected
Strengths of systematic samples
Avoids researcher bias
Usually fairly representative
Limitations of systematic samples
Not truly representative unless you choose the number randomly
Stratified sampling
Composition of the sample reflects the proportions of prople in certain sub groups
Strengths of stratified sampling
Avoids researcher bias
Sample is representative
Limitations of stratified sampling
Not fully representative as population cannot be separated by just one strata
Volunteer sample
Self selected
Ppts choose to be part of the studying
Strengths of a volunteer sample
Easy
Minimal input
Less time consuming
Limitations of volunteer sample
Volunteer bias - attracting a certain type of person
Opportunity sample
Selecting those who are readily available
Strengths of opportunity sample
Convenient
Cheap
Time and effort is saved
Limitations of opportunity samples
Unrepresentative
Researcher bias
Single blind procedures
Ppt is unaware of the research aims and/or which condition of the experiment they are receiving
Prevents ppts from seeking cues about the aims and reacting to them
Double blind procedure
Both the ppt and the person conducting the research are ‘blind’ to the aims and/or hypotheses
Person conducting experiment is less likely to produce cues about what they expect
Naturalistic observation
Behaviour is studied in a natural situation
Evaluation of naturalistic observation
Realistic picture
Increased ecological validity
Lack of control
Controlled observation
Form of investigation in which behaviour is observed but under conditions where certain variables have been organised by researcher
Evaluation of controlled observation
Establish cause and effect
Makes environment feel unnatural