Research methods Flashcards
Research Methods
The process by which information or data is collected usually for the purpose of testing a hypothesis and/or theory.
Correlation
A mathematical technique in which a researcher investigates an association between two variable called co-variables.
Correlation Coefficient
A number between -1 and +1 that represents the direction and strength of a relationship between co-variables.
Descriptive statistics
Graphs, tables and summary statistics (measures of central tendency and measures of dispersion.)
Inferential statistics
Use of statistical tests to tell whether the differences/relationships found are statistically significant or not.
Case studies
An in-depth investigation, description and analysis of a single individual, group, institution or event.
Content Analysis
A research technique that enables the indirect study of behaviour by examining communications that people produce EG texts, emails, TV, film and other media.
Coding
The stage of a content analysis in which the communication to be studied is analysed by identifying each instance of the chosen category.
Thematic analysis
A inductive and qualitative approach to analysis that involves identifying implicit or explicit ideas within the data. Themes will often emerge once the data has been coded.
Reliability
Refers to how consistent the findings from an investigation/ measuring device are. A measuring device is reliable if it produces consistent results every time it is used.
Test-retest Reliability
A method of assessing the reliability of a questionnaire/ psychological test by assessing he same person on 2 separate occasions. This shows to what extent the test produces the same answers.
Inter-Observer Reliability
The extent to which there is agreement between 2 or more observers involved in observations of a behaviour. This is measured by correlating the observations of 2 or more observers. A general rule is that if total no. of agreements/total no. of observations > +.80 the data has high inter-observer reliability.
Ecological Validity
The extent to which findings from a research study can be generalised to other settings and situations. A form of external validity.
Temporal Validity
The extent to which findings from a research study can be generalised to other historical times/eras. A form of external validity.
Concurrent Validity
The extent to which a psychological measure relates to an existing similar measure.
Face Validity
A basic form of validity in which a measure is scrutinised to determine whether it appears to measure what it is supposed to measure. EG does a test of anxiety actually test anxiety?
Validity
The extent to which an observed effect is genuine. Does it measure what it was supposed to measure and can it be generalised beyond the research setting?
Internal Validity
Whether effects observed in an experiment are due to the manipulation of the IV and not some other factor. EG demand characteristics lower internal validity.
External Validity
Validity relating to factors outside the investigation EG generalising to other settings.
Statistical tests
Used in psychology to determine whether a significant difference or correlation exists and whether the null hypothesis should be rejected/accepted.
Levels of measurement
Quantitative data can be classified into types/level s of measurement. EG. nominal, ordinal and interval.
Chi-Squared
A test for an association between 2 variables or conditions. Data should be NOMINAL level using an INDEPENDEN GROUPS DESIGN.
Sign Test
A statistical test used to analyse the difference in scores between related items. Data should be nominal.